After an excellent joint partnership between the Zagreb Tourist Board and the Zagreb County Tourist Board on a unique destination campaign, “Near the city, close to the heart” / “Around Zagreb”, Zagreb Tourist Board this year expanded the campaign to promote Zagorje, reports HrTurizam.
The promotional campaign of the Zagreb Tourist Board “Close to the city, close to the heart” was expanded through cooperation with the Krapina-Zagorje County Tourist Board (TZKZŽ) and thus, for the first time, jointly promote Zagreb and Zagorje through a unique destination campaign with a focus on staying outdoors, in greenery and nature, and additional emphasis placed on the eno-gastronomic offer and historical heritage. The director of TZGZ (Zagreb Tourist Board), Martina Bienenfeld, pointed out that the cooperation with TZKZŽ is a logical step in upgrading the campaign “Close to the city, close to the heart”.
“We have created a new visual, promotional film, as well as websites where we offer various itineraries and ideas for excursions that naturally connect Zagreb and Zagorje. So you can go on the Gastronomic Roads of Zagreb and Zagorje, experience 3 days of fun and relaxation, or look at the proposals for a fun and active weekend in Zagreb and Zagorje. There is also a new section, ”Did you know…” which reveals that more than 75% of Zagreb covers green areas and that at least one of the 45 city parks is located in each neighborhood, as well as other attractions”, states Bienenfeld.
The head of the Tourist Board of Krapina-Zagorje County, Sanja Škrinjar, is also extremely satisfied with the first such cooperation and pointed out that the overlaps of the most important emitting markets for both destinations are certainly the starting point for the realization of such cooperation. ”We believe that we complement each other extremely well in creating an even better and richer offer for all future guests of our destinations with a tendency to extend their stay in Zagreb and Zagorje, especially since Zagorje “leans” on Zagreb and is a very good road connection between the two most important tourist destinations in the continental part of Croatia”, pointed out Škrinjar.
“TZGZ is launching the campaign in the markets of Austria, Bosnia and Herzegovina, Croatia, Germany, northern Italy, Slovenia, and Serbia, and all materials and websites are linguistically adapted to the markets we are addressing. With such facilities, we extend the stay of guests in both destinations”, concludes Bienenfeld.
The website www.aroundzagreb.hr offers creative suggestions on what to see and do, and there is also a promotional film that shows the natural, eno-gastronomic, sports, and historical offers of Zagreb and Zagorje.
Video in English, but with subtitles in four foreign languages (Croatian, Slovenian, English, and German) can be viewed and shared HERE.
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