Even though profiles on social networks are not allowed for children under the age of 13, 5% of respondents opened a profile when they were aged 7 or 8 and 16% had one at age 9 or 10, UNICEF warned after conducting the survey in collaboration with the HURA market communications NGO.
The survey was conducted among 1,092 children and young people, showing that children opened profiles on social networks at a very young age and that they left their mobile phone numbers and photographs online without any obstacles, so they can access free online content such as music or videos.
One-fifth of the children surveyed said that they had noticed inappropriate ads for adults on social networks and websites, including pornography and explicit photographs, as well as adds for alcohol, cigarettes, gambling and so on.
A significant number gave their mobile phone number (35%) or photographs (18%). The survey also showed that more than one-third of those surveyed (37%) didn’t know what the role of cookies was on social networks.
When it comes to influencers, the majority of those surveyed (88%) said that influencers did not impact their purchases.
UNICEF has issued recommendations for responsible digital marketing and advertising towards children, including the need to protect the personal data of children and young people and to develop media and digital literacy among children and parents.
Children must not be exposed to ads for food with high fat, sugar and salt content or to ads for alcohol, tobacco, lotteries, medication, aesthetic operations while influencer promoted products on digital media always have to be advertised in a clear manner for children, UNICEF underscored.
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