As Dnevnik writes, King Majestic won the Croatian consumers this summer, and now it has also been crowned as the best ice cream in the world. The International Ice Cream Consortium (IICC) awarded the prestigious award at its regular annual conference after the presentation and tasting of ice creams produced worldwide.
“We are extremely proud of this award, which proves that our King Majestic is not only loved by consumers who recognise it as a new brand product with top quality and innovative flavours but also won by a strict jury – specialists in the ice cream industry. Of course, this is a particularly great recognition for the development team that turned the world’s favourite dessert, cheesecake, into phenomenal ice cream,” said Ledo Plus.
The best in the world
King Majestic features premium cheesecake-flavoured ice cream mass with blueberry liquid filling, blueberry, and white chocolate double topping, topped with crunchy cereal sprinkles.
Lovers of supreme pleasures and hedonists in the eternal search for new, unique and irresistible flavours have been choosing Ledo King ice creams for many years, and it will not surprise them that King Majestic won the crown of the best ice cream in the world.
King ice creams – made for indulgence
All King ice creams are extremely popular in Croatia. The story began with the King Classic ice cream, which entered the Croatian market in 1995. Over more than two decades, more than 30 unique and previously unimaginable flavour combinations were launched which would immediately find their way to the hearts of consumers. Always with premium quality ingredients and innovative flavours, it is no surprise that King ice creams have become a symbol of eternal value that is not subject to passing trends.
As they say in Ledo, King constantly reminds its consumers that it’s okay to be bold and not always necessary to follow the rules, which is what the communication platform #breakingrules is known for. This time they proved once again that it is possible to create your own rules and that world-class ice cream can come from such a small country like Croatia.
For more, make sure to check out our dedicated Made in Croatia section.
