January the 10th, 2026 – Two Croatian regions saw a very significant fall in tourist numbers in 2025, with incredible figures seen overall throughout the year. Here’s a breakdown of Croatian tourism numbers recorded throughout 2025.
As Poslovni Dnevnik writes, last year, the thirteen continental Croatian counties managed to maintain their share of 6.3% in total tourism results seen back in 2024, with 1.4 million tourist arrivals, as well as only 2.5% in total overnight stays, with 2.8 million of them registered. The City of Zagreb itself saw similar shares in total results, according to Croatian National Tourist Board data taken from the eVisitor system.
In total, 21.8 million tourists came to Croatia throughout 2025, representative of 2.2% more than back in 2024, and the 110.1 million overnight stays achieved were an increase of 1.2%. The usual trend for Croatian tourism being that the majority of arrivals, 19.3 million of them in total, and overnight stays, 104.6 million of them, were achieved across the seven Adriatic (coastal and island) counties.
excellent figures for zagreb, zagreb county and karlovac
In 2025, as was the case in previous years, the City of Zagreb had physical tourism results like all other 13 continental counties together – totalling 1.44 million. That figure is up 1.1% compared to 2024, while it also achieved an increase of 3% with 2.8 million overnight stays. This makes its shares in total tourist arrivals and overnight stays similar to those of all other thirteen counties in the continental part of Croatia – trending slightly higher in terms of arrivals, at 6.6%, and the same in overnight stays, at 2.5%.
There were no changes throughout 2025 in the ranking of continental counties by tourist turnover, seeing Karlovac County once again being the most visited among the thirteen counties, with 335.6 thousand tourists and 599.5 thousand overnight stays recorded. That figure is also lower compared to the one recorded back in 2024 – by one and two percent.
Krapina-Zagorje County followed with an increase in tourist arrivals of 5.7%, to 214.4 thousand, and overnight stays of 9.3%, to 468.6 thousand. Zagreb County was visited by 176.3 thousand tourists throughout 2025, or 4% than in 2024, but the 305.5 thousand overnight stays recorded there represented a small decrease of 0.5%.
slavonia is on the up, but banovina wasn’t so lucky
The biggest pluses of all were seen in Slavonia, while the biggest minuses were recorded in overlooked Bilogora and Banovina.
After those areas, with 159,000 arrivals and 330.2 thousand overnight stays recorded, Osijek-Baranja County stands out among the 13 continental counties, but also in the whole of Croatia, with the most significant increases in tourist arrivals and overnight stays compared to 2024, of 12.4 and 15.6 percent.
Varaždin County was visited by 2.3 percent more tourists in 2025, or a total of 115.4 thousand, while there were almost 4% less overnight stays, or a total of 250.5 thousand. Behind it came Međimurje County, with increases of 4.3%, to 196.7 thousand tourists, and 5.8%, to 243.1 thousand overnight stays. Then came Vukovar-Srijem County, where 100,000 tourists and 173,000 overnight stays represented increases of 1.5% and 1%, respectively.
other continental counties performed poorly
The other six continental counties each recorded less than one hundred thousand overnight stays respectively.
Brod-Posavina County recorded 96.6 thousand, which is one of the largest increases among all counties, of 13.6 percent compared to 2024, with 14% more tourists coming to that county.
Bjelovar-Bilogora County, on the other hand, is down 14.5% in tourist arrivals, and 16.5% in terms of their 85.8 thousand overnight stays. There is also Sisak-Moslavina County, which was visited by 14% fewer tourists in 2025, and which also saw the largest minus in overnight stays in all of Croatia, of 25.5%, with a total of 65.4 thousand overnight stays registered.
A drop in overnight stays of 10.1%, down to 66.5 thousand, was also recorded by Požega-Slavonia County, while Koprivnilo-Križevci County stands out with 8.6% more tourist arrivals than in 2024, and even more so with the largest increase in overnight stays among all in Croatia, of as much as 18%, to 56.4 thousand.
The fewest overnight stays in all of Croatia, among all counties, were recorded in Virovitica-Podravina County in 2025. 39.6 thousand overnight stays were recorded there, which is still an increase of 2% for them, and it was visited by 5% more tourists than in 2024.
coastal croatia comes out on top
All seven Adriatic counties recorded pluses in terms of both tourist arrivals and overnight stays compared to 2024, which range between 0.3% and 3.3%. Šibenik-Knin County had the smallest percentage growth of 0.3% in tourist overnight stays, but also the largest plus on the entire Adriatic, of 3.3%, when it comes to arrivals.
On the Adriatic, as was the case in all of Croatia, Istria County was traditionally the strongest in terms of tourism in 2025 with 5.1 million tourist arrivals and 30.3 million overnight stays, which is also up 1.3% compared to 2024. It is followed by Split-Dalmatia County with 21 million overnight stays or 1.2% more, and Primorje-Gorski Kotar County with 18.4 million overnight stays or 1.3% more.
In fourth place is Zadar County with 15.5 million overnight stays or 0.6% more, followed by Dubrovnik-Neretva County with almost 9.3 million overnight stays or 1.7% more. Then came the aforementioned Šibenik-Knin County with 6.6 million or 0.3% more, and Lika-Senj County, in which 3.5 million overnight stays represented an increase of 2.4%.
