The Juicy brand is coming to Asia.
The Juicy brand was the only Croatian product presented at the largest Asian trade fair that specialises in food and drinks “SIAL China” in Shanghai. SIAL is the fourth largest trade fair of its kind in the world. It covers an area of 149,500 square metres, and brings together exhibitors from as many as 70 countries and thousands of potential customers, distributors and business partners from the food industry, reports Poslovni.hr on May 25, 2017.
“After a very successful opening of the MENA (Middle East and North Africa) region, with a focus on Dubai, Stanić Beverages is continuing with strong development of its export strategy and plans to open the markets of Asia. At the fair in Shanghai, we made numerous contacts with potential suppliers and began the process of selecting a suitable distributor for the most lucrative regions in China, namely Shanghai, Beijing and Nanjing, which together make up 47% of all consumers of juices in China. It is interesting to note that Asia, home to two-thirds of the world’s population, is a very large market of consumers who appreciate European products. That is precisely the reason why we see great potential for our brand of 100% natural juices Juicy,” said Svjetlan Stanić, owner and CEO of Stanić Beverages, the second largest Croatian producer of drinks.
As for the Middle East, after the first phase of the entry of the Juicy brand in the HoReCa channel in the United Arab Emirates and successful presentation at the Gulfood fair in Dubai, in early April this year the Juicy brand was included in Union Coop, one of the biggest retail chains in Dubai. In just a few days significant amounts of juice were sold, which is a great success, but also an indicator that the new consumers have positively reacted to the Juicy range. At the same time, Juicy juices are available in more than 100 medium-sized traditional stores.
In Qatar, Juicy has recently become present on the shelves of the well-known supermarket chain Spinneys, first deliveries of juices have arrived in Oman as well, while in Saudi Arabia they are expected in the near future, as soon as the registration process is completed, which is quite lengthy in the Middle East.
With its wide range of Juicy natural juices, Stanić Beverages has been present in the HoReCa channel of the market of the United Arab Emirates since 2015. Juicy juices are offered by some of the best known local and international chains of restaurants and clubs in Dubai, including Cipriani, Blue Marlin Ibiza, The Act, Roberto’s and Dubai Creek Golf & Yacht Club.
By joining the Union Coop chain, Juicy has strengthened its position in the retail channel as well.
