The parent company is open to all options, from franchise to direct investment.
The Hard Rock International (HRI) company, which operates the globally recognized Hard Rock Cafe brand, as well as the Hard Rock Hotel chain, is interested in opening hotels in Croatia and is currently considering several destinations, said Josh Littman, HRI’s vice president of development in charge of markets in Europe, the Middle East and Africa, reports Poslovni.hr on November 23, 2017.
Littman will come to Zagreb next week to take part in the Rexpo investment conference, where he will meet with future partners in Croatia. The second day of the conference will be devoted to tourism. “Apart from becoming more and more popular among investors and brands, Croatia is a very interesting market for us because it fits with its rich culture into our business philosophy. We are interested in Split, Dubrovnik, Zagreb and the northern Adriatic coast, and we hope to realise a 4- or 5-star hotel project in some of these destinations in the forthcoming period. We are open to various options, from franchise to contract management or investment,” said Littman.
The Hard Rock International company operates in 75 countries and has a portfolio of 176 cafes, 24 hotels and 11 casinos. HRI is the global licensor for all 11 Hard Rock brands, and their cafes are famous landmarks in cities such as London, New York, San Francisco and Sydney, while their hotels operate in Bali, Cancun, Ibiza, Singapore and many other destinations.
Littman said that they were preparing to open ten new Hard Rock hotels in Europe, including in London and Berlin, and were developing further projects in Abu Dhabi, Dubai, New York, Ottawa and China.
In addition to Croatia, they are also interested in the rest of the region, from Montenegro to Serbia. Hard Rock is known for its impressive collection of different products related to the world of music, and their hotels are dedicated to the rock-and-roll culture, which will also mark their future hotels in Croatia. Hard Rock is not strict when it comes to the conditions which their partners must meet, as well as the size of hotels, which vary from the all-inclusive concepts at the coast to urban boutique hotels in city centres.
The theme connecting all the facilities is music, which follows guests at every step. They can order their playlist during their stay, and many hotels have a Rock Shop outlet. “Our hotels range from 100 to 2,000 rooms depending on the market, but the average is between 200 and 400 rooms. The hotels are a meeting location and often organise concerts and other entertainment events. In addition to tourists, we are focused on the conference business segment, especially in the cities,” concluded Littman.
Translated from Poslovni.hr.
