Its campaign for Addiko Bank is the only finance sector campaign which entered the finals.
The Bruketa & Žinić & Grey marketing agency, with its bank account package campaign for Addiko Bank, is the only marketing agency from the region which has managed to enter the finals of the prestigious Euro Effie competition, which rewards the best international communication and advertising campaigns in Europe, organised by the European Association of Communication Agencies (EACA), reports Večernji List on July 23, 2018.
“The entry into the Euro Effie finals is a remarkable achievement, especially because the competitors are organisations and creative agencies from Europe, with budgets and resources we can only dream of. However, with a good communication strategy, a high-quality original creative solution and a dedicated team, nothing is impossible. Respecting all other finalists, since surely all of them deserve to be in the finals, we are hoping to go one step further,” said Maja Čulig, the marketing director for the Addiko Group.
Ivanka Mabić Gagić, the international business director of Bruketa & Žinić & Gray, said that theirs was the only finance sector campaign in Europe which has managed to enter the finals. “Since the launch of the new brand, Addiko Bank has achieved brilliant results in the market, and that would not be possible without a good and dynamic team which also includes representatives of advertisers and agencies,” she said.
Bruketa & Žinić & Grey’s creativity in marketing communications recently also won over the public with a football campaign, in collaboration with Franck. On the occasion of the World Cup semi-finals between Croatia and England, the most prominent Croatian tea producer Franck sent to British Prince Harry a package of its camomile tea, with a message that they wanted to make it easier for Harry to watch the match. The package featured the message “Keep calm and dream on”.
Translated from Večernji List (reported by Jolanda Rak Šajn).
