One successful Zagreb company has been exploring outside of the Croatian market and has found a plethora of opportunities and interest on foreign markets.
As Lucija Spiljak/Poslovni Dnevnik writes on the 14th of March, 2019, thanks to its long tradition, identity, high quality, attractive design and practical accessories, the Zagreb-based company Mediaform has been positioning in Croatia for over twenty whole years as a market leader in the field of the production of top of the range diaries made from some of the highest quality materials.
The company was founded back in 1997 by Nedeljko Šukurma, who is currently working with numerous other companies and designers. They have been selling their company’s products for years through retail stores such as Narodne novine, Školske knjige (School books), and others. However, Šukurma didn’t want to just stop and stay on the Croatian market alone, but he, with a dose of success and an excellent idea, decided to dip his toes into foreign markets.
“Over the past few years, we’ve been trying to break into the European market in the segment of office and school materials with notebooks called Keyboard in two groups. The first group are premium notebooks – such as Moleskine, Lanybook and the like, while the other group are school notebooks. The Keyboard notebooks were successfully sold in the bookstores of the former Algoritam company, but even after its closure, customers were still asking after Mediaform’s notebooks,” explained Šukurma.
This was just another incentive for Šukurma and his Zagreb company to try out their products overseas where his company came across very positive reactions and a lot of praise.
“To be able to position yourself successfully on the global market in a segment that has long been covered by world-renowned brands, you need to do something innovative, something interesting and specific. With our new collection of Keyboard notebooks, we have been able to attract a great level of interest from foreign distributors and bookstores. On the front page, the notebooks are simple and minimalistic, but the design is impressive. The letters on the embossed, styled keyboard on the notebook’s covers form an inspirational message – Handwriting beats a keyboard, which promotes handwriting as one of the timeless ways through which people can express their personalities,” stated the founder of this successful Zagreb-based company which is clearly going from strength to strength.
Therefore, in addition to the business side of things, this Zagreb company’s notebooks also feature an aesthetic function that will attract anyone who is used to using laptops and the like. For two consecutive years, Zagreb’s Mediaform has been expanding its product group at the world-renowned and specialised Paperworld fair in Frankfurt, Germany. At the end of last year, they first exhibited their products at the Insights-X fair in Nuremberg for the German market and at the Big Buyer fair in Bologna for the Italian market.
“At the last Paperworld fair in Frankfurt, the organisers officially drew attention to our Keyboard notebooks. At this fair, there’s also a separate space that acts as an exhibition gallery called Trends. When it comes to [exhibiting there] the fair organiser selects the most innovative and creative articles that should have particular emphasis drawn to them, with the focus being placed on excellence. Our Keyboard notebook found itself among this group of the world’s top manufacturers,” said Mediaform’s owner.
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Click here for the original article by Lucija Spiljak for Poslovni Dnevnik
