Once more, Best Stay 2018 Conference, one of the top conferences for tourism professionals from all over Europe takes place in Dubrovnik, on November 8 and 9.
The venue hosting this event aimed at exchanging experiences, sharing ideas and meeting new business partners will be held in Rixos Libertas Dubrovnik hotel, with the third-day additional networking workshop planned off-site. Over 70 speakers and panelists working in various aspects of the tourism and hospitality industry will contribute to the discussions, including general managers of major hotels in Croatia, United Kingdom and other countries, marketing managers, business consultants, HR managers etc.
Among the superstars presenting at the Best Stay 2018 conference is Ivana Pačić Unković, Marketing Director at Lešić Dimitri Palace, whose will present a case study of Lešić Dimitri Palace & Korčula town as an example of effective destination management. She also gave an interview to the event website, where she summarized what her talk will be focusing on:
“Reconstructing old bishops’ palace into an exclusive five-star property on an island not known as a luxury destination was quite challenging in terms of promoting Lešić Dimitri Palace. From the very beginning, we knew that on top of the high-end accommodation we had designed, we would have to create the offer that would, through a creative approach, highlight the best of Korčula to make it desirable to the luxury goods consumers. By developing successful partnerships with small local business and the local community we have influenced the quality of the local tourist offer. Through various events and projects – cultural, sport, culinary that we have either created or participated in, we have significantly contributed to the re-positioning of Korčula as a destination on the global tourist market. The creation of such a new offer of high-quality experiences thus opened doors to the desired affluent consumer segment.”
We’re sure that Ivana’s talk at the Best Stay 2018 will be very well attended and that the participants will be paying attention, as anyone who’s been to Korčula knows how much work on the destination management Lešić Dimitri team has done, and how much they’ve contributed to the image Korčula as a destination has today.
