Good news for all lovers of Scandinavian fashion and design as a new concept store opens in the Croatian capital
Garderoba, a new concept store presenting Scandinavian high fashion at affordable prices, has opened its doors in the centre of Zagreb, at 17 Martićeva Street.
What was once an old bike shop is now a beautifully designed concept store and showroom, designed by architectural studio Biro and Grupa design studio, who did a great job designing a minimalist-functional space inspired by Scandinavian aesthetics.
Entrepreneur Ana Ivančić, owner of Garderoba, noticed a lack of top-quality yet affordable designer clothes and decided to open up a showroom, which she envisioned as a place where fashionistas can relax and hang out with their friends while trying on clothes.
By Malene Birger, Baum und Pferdgarten and Rodebjer are just some of the Scandinavian fashion brands which will be available to buy in Garderoba. Zagreb fashion-lovers will also has an exclusive opportunity to see and buy the complete collection of Croatian designer Ivana Omazić, a well-known name in the international fashion scene who designed for Celine fashion house.
Besides the minimal aesthetic of Scandinavian design, the concept store will also promote what has been a growing movement in fashion industry – the concept of slow fashion. Slow fashion is a sustainable approach to fashion, which is all about the consumer being aware of the whole design process, and unlike fast fashion brands, it encourages fair wages and the use of quality materials.
So, if you like the functional design and sophisticated minimalism of Scandinavian brands, be sure to head over to Martićeva 17 and check out the new shopping experience Zagreb has to offer.
