A few months ago, on my way back to Munich, I was sitting on the Tin Can (aka Tin Ujevic) ferry frm Stari Grad to Split playing with my phone, when I noticed a WiFi option named Jadolinija. Intrigued, I tried to log on, and (given that we are talking about Jadrolinija here) I was stunned that I managed to connect to the world. Island life commuting was changed forever. So excited was i that I wrote a blog about it and disappeared to Germany.
It didn’t take long for the abusive messages to start coming. What the hell was that British asshole writing now. There was no WiFi, we checked with Jadrolinija staff on board and they had never heard of on-board WiFi. Just another stupid blog to get more page views.
Ah the old Jadrolinija communication problem. If they don’t know how to communicate with their customers, presumably they exercise the same skills with their employees.
So here we are, live, on the 0830 crossing on the Tin Can from Split to Star Grad. I am tempted to blog about the fabulous (and I mean truly exceptional) winter renovations on the ship, but for today, let’s focus on WiFi. If you can see this blog, it means it was powered by Jadro WiFi.
Of course, this being Jadro, they couldn’t install a useful service without making it look ridiculous.
“For careless travel”??? I hope the captain of the ship is not travelling carelessly, or he might park on an island, as the Marko Polo did so carelessly a few years ago.
Careless or carefree? Or perhaps carless and carfree for the catamaran…
Quick language help for the marketing geniuses at Jadro HQ
nemarno – careless
bezbrižan – carefree
And the word Careless has a special resonance in the minds of the older British population, from a World War II campaign to stop information getting into enemy hands. And with the planned gradual erosion of citizens’ rights in the bright new political dawn that is 15 days old in Croatia, it might be useful advice once more.