The Country's Biggest Export... Croatian Chocolate!?!

Croatian Chocolate is the country's biggest export

November 4, 2020 – Olive groves and vineyards are iconic elements of the vista on the Croatian coast. They appear frequently, as does the international recognition for the wine and olive oil they produce. This makes it all the more surprising to learn that the country’s biggest export is, in fact, Croatian chocolate.

On 4 November 2020, 24 Sata reported the surprising statistics about Croatian chocolate. Their sources are agricultural and food product reports from 2018 and 2019, made by the Croatian Chamber of Commerce. They state that Croatian chocolate and cocoa products were at the top of the export rankings. Croatia wine and Croatia olive oil didn’t even get a look-in the top five Croatian exports – the next biggest were corn, tobacco products and then fresh and frozen fish.

The production of wine and olive oil in Croatia goes back many thousands of years. The industry for making Croatian chocolate is a baby in comparison – Europeans only encountered cacao beans in the 16th century, while exploring and colonising the Americas. Still, the production of Croatian chocolate does have quite a history.

Bajadera by Zagreb’s Kraš is one of the most popular boxes of Croatian chocolate to be given as a gift © Kraš

The oldest maker of Croatian chocolate is Zagreb’s Kraš. The company’s roots lie in three confectioners from the early 20th century. Union is the oldest chocolate manufacturer in south-east Europe (just two years after its foundation in 1911 was awarded the title of supplier to the royal court in Vienna and Budapest), Karolina, a former flour mill which switched to making biscuits and waffles in 1921 and Bizjak, founded in 1923, which made cookies and wafers. These companies, along with a number of smaller Zagreb confectionery manufacturers were merged in 1950 under the name of Kraš, in honor of Josip Kraš, a Croatian union leader and anti-fascist who was killed in World War II. Their range today includes the bars Dorina and Animal Kingdom, boxed classic Bajadera, chocolate biscuits Domaćica and the wafer bars Napolitanke and Tortica.

Kandit’s classic Rum bar, made in Osijek. Hands-down the best ultra-cheap Croatian chocolate mini-snack bar © Kandit

The second oldest company making Croatian chocolate is Kandit, which is today still based in Osijek where its parent company was established way back in 1905 as a sugar production outfit. It switched to making waffles, sweets and chocolates in the early 1920s. Its range today includes the kids’ favourite Choco Banana and hands-down the best ultra-cheap Croatian chocolate mini-snack bar Rum. It’s a classic. Keeping on-trend, the relatively recent No Guilt series of high-quality, no-sugar chocolate bars has made a great addition to Kandit’s offer. This range is the only Croatian chocolate currently recommended by the country’s diabetic association.

Kandit’s No Guilt range has no added sugar and several bars with a high cacao content © Kandit

The third big player in the Croatian chocolate scene is Zvečevo, from Požega. The company traces its roots back to 1921, but its association with chocolate only really began in 1934 when Swiss company Nestle began to manufacture there (the association continued until 1995). Zvečevo is notable as having invented the combination of toasted rice and milk chocolate in a bar. Now considered a classics pairing across the world, it was first produced in 1964 in Požega under the name of the Mikado bar. As well as still making this classic of Croatian chocolate, Zvečevo now makes a dark chocolate version, chocolate for use in home cooking and a popular range of strong alcoholic drinks. It has won several awards for its ethical and eco-friendly business practices.

Zvečevo’s Mikado range. With Mikado, the Požega-based manufacturers were the first in the world to combine rice and chocolate © Zvečevo

Standard Croatian chocolate available on the high street can be a surprise to visitors. It has a higher content of the cheaper ingredient (sugar) than the more expensive ingredient (cacao) than many chocolates made in more westerly European countries. But, that’s the way Croatians seem to like their chocolate. Well, most of them. According to a survey conducted in 2017 by the Hendal agency and JaTRGOVAC magazine, 63.5% of asked Croatians said they choose domestic chocolate products above the 36.5% who more often buy foreign chocolate products.

Data from the Central Bureau of Statistics state that in 2018 the country produced 18,799 tons of Croatian chocolate and cocoa products. Over 800 million kuna’s worth of Croatian chocolate was exported in the same year. The bond between Croats and their Croatian chocolate is strong, the love heartfelt. It is no doubt this affection for confection that has prompted some of the third of Croats who go in search of foreign alternatives, for the introduction of premium chocolate ranges by the aforementioned big manufacturers of Croatian chocolate and for the rapid increase in artisan and handmade Croatian chocolatiers over recent years.

Croatian chocolate smaller and artisan producers

Split-based Nadalina have become increasingly recognised over recent years © Nadalina

Split-based Nadalina make high-quality raw chocolate bars with non-standard flavours like rosemary, figs and olive oil. They held the Guinness World Record for making the world’s largest chocolate bar and in 2017 were voted the world’s third-best at the International Chocolate Awards. Vilma slastice from the island of Rab combine dark chocolate with flavours like Pag cheese, white truffles and lavender. Salt manufacturers Solana Nin have a salt-infused chocolate and Zagreb’s Chozen make impossibly-pretty handmade Croatian chocolate pralines with a surprising and adventurous range of flavours. Besides these, the list of small manufacturers of Croatian chocolate grows every year. It seems that the love affair between Croats and their chocolate is far from finished, and that’s certainly good news for Croatian exports.