This year will see the third edition of the 3T – Tourism, Travel and Tech conference. This conference has the goal of connecting tourism and IT professionals, and this year, the main focus of the conference lectures is smart tourism.
The share of tourism in Croatia’s GDP is close to 20 percent, which is the highest percentage in the European Union. Tourism and IT are the two fastest growing and successful sectors in Croatia and therefore should collaborate more and use each other’s strong points. Tourism should use innovative start up solutions and follow the trend which implements technology’s role in travel and vacation. The role of smart tourism is growing and tourism businesses should use it, technology is here to support all of this.
The first keynote speaker is Miikka Rosendahl, who will explain how Helsinki obtained the prestigious title of the Virtual Capital of the World and what Croatian tourist destinations can learn from this practice and experience. The keynote speech will be followed by a panel discussion on the topic “What really generates bookings” which will be moderated by Ilija Brajković.
Finally, another keynote speaker, Natalija Havidić from the Ministry of Tourism will present a digitalistion project for public services in the tourism sector. The conference will see about fifteen other lectures, presentations and discussions.
“Helsinki recently won the European Capital of Smart tourism competition and I’m happy to have the representatives from Helsinki here to let us listen to their experience in using the technology to improve their tourism offer. When we organised the first 3T conference in 2017 in order to connect the IT and tourist sector, it was a bit of a risky move. An excellent response to the first and the second edition of the conference proved we offered professionals and visitors what they wanted. This year will bring various content”, said Oleg Maštruko, director of the 3T conference.
The third 3T conference will take place on March the 12th in the Kaptol Boutique Cinema in Zagreb. Make sure to get your tickets in order to keep up to date with all of the rapidly developing technology trends in tourism.
For more information and tickets, click here.
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