The Branimir Mingle Mall, a new and unique concept of an urban destination in the centre of Zagreb, is opening its doors. It is a completely redesigned Branimir Centre and as such a unique project on the Croatian market.
As Poslovni Dnevnik writes on the 4th of December, 2019, Zagreb’s Branimir Centre was initially built back in 2003 and the Supernova Group acquired it in 2017. The complete reconstruction of the centre took almost two years, and included a complete remodeling of the interior, the exterior that includes the facade, the surroundings and the three levels of the parking garage. The new interior concept was created in collaboration with the Brigada interior design agency, and the new visual identity was done in collaboration with the Zagreb-based creative agency, Senor.
“Branimir Centre has lost its attractiveness over the years, but its excellent location and the general consumer’s habits to visit the cinema have remained, and we’ve seen great potential here in re-positioning and adapting to market trends and needs.
With the entry of the Canopy by Hilton Hotel and the complete renovation of the mall, we’ve taken the first step towards its successful revitalisation. I believe that with the new concept, we’ve created an offer that people with all sorts of different tastes will choose to spend their free time and socialise here. From restaurant offerings, through playrooms and cinemas to sports content at the gym, Branimir Mingle Mall will surely meet all the requirements of the new generation and a modern lifestyle,” said Markus Pinggera, Board Member of Supernova Group.
The total area of the centre covers 25,000 square metres. In addition to the already-visited most visited cinema in Zagreb – Cinestar Branimir and the Wettpunkt casino, children’s playrooms and cafes, the new concept opened last year with the exclusive 150-room Canopy by Hilton Hotel, ReUnion’s signature restaurant and Canopy Central café & bar. In addition, the popular OrlandoFit Fitness Centre and the Umami Restaurant with their new designs have been opened.
The repositioning of the centre also includes new brands on the Croatian market. Visitors to the Branimir Mingle Mall will also be able to enjoy the new gastronomic concept of street food restaurants. The Slovenian burger chain Lars & Sven burgers and Manga Sushi bar will also be there for the first time ever here in Croatia.
On top of all that, visitors who love desserts will be delighted by the opening of Biberon cakes with a wide variety of desserts for every taste.
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