As Poslovni Dnevnik writes on the 14th of May, 2020, Beiersdorf, the company which stands behind the wildly popular Nivea brand, has generously donated a massive 340,000.00 kuna to support three organisations in Croatia and neighbouring Bosnia and Herzegovina: namely the Croatian Institute of Public Health, the Croatian Red Cross and UNICEF BiH, as part of its emergency assistance programme during the coronavirus crisis.
This support to humanitarian organisations is part of the international care programme “Care Beyond Skin” by which the Beiersdorf Group wants to take a step beyond its core business – which is unique skin care – and achieve the maximum contribution to the well-being of people, society and the environment, especially in the ongoing coronavirus pandemic.
Branko Kotarac, General Manager of Beiersdorf Croatia stated that the crisis caused by the coronavirus pandemic has endangered our health in a very short period of time and brought our social life to a state of dormancy that almost none of us could have possibly imagined.
”Beiersdorf Croatia wants to provide support through donations to organisations in Croatia and Bosnia and Herzegovina that provide assistance to people during these difficult times, such as the Croatian Institute of Public Health, the Croatian Red Cross and UNICEF BiH.
The Croatian Institute of Public Health – The epidemiologists belonging to the leading public health institution in Croatia and the immediate region are visiting people affected by the new coronavirus, conducting tests and sharing current data and advice related to the safety and protection of the general population. With a generous monetary donation in the amount of 111,300.00 kuna, Beiersdorf Croatia will provide support for the provision of all types of medical equipment – protective suits, goggles, masks, antiseptics and for assistance in the supply of food for people working in the field.
The Croatian Red Cross – During the coronavirus crisis, the Croatian Red Cross has been in charge of organising assistance to the elderly and infirm, people with coronavirus who are being treated at home, people in self-isolation who have no one else to help them, and other socially vulnerable citizens. Beiersdorf Croatia will provide a financial donation in the amount of 111,300.00 kuna to support the Croatian Red Cross wherever its assistance is needed.
UNICEF Bosnia and Herzegovina – Since coronavirus treatment tends to require timely and sometimes intensive care, Beiersdorf Croatia will make a monetary donation in the amount of 29,400 BAM to help UNICEF BiH in the procurement of medical and protective equipment to help those who have become unwell.
The Beiersdorf International Assistance Programme
In late March, Beiersdorf AG announced its international assistance programme: the group intends to provide a grant of 50 million euros to support crisis management, especially in epicentres and regions with less developed public health systems and infrastructure. Beiersdorf will thus work with international organisations and local authorities to ensure maximum support for people in need during the coronavirus pandemic.
Make sure to follow our dedicated section for all you need to know about coronavirus in relation to Croatia.
