Croatian designer Anja Zambelli Čolak, founder and Creative Director of Zambelli Brand Design studio based in Rijeka, is winning international acclaim for her work on the Panissimo brand project. LogoLounge, the leading portal specialising in logos and visual identities, included Panissimo’s branding among the world’s best in their 13th LogoLounge book, reports Novi list.
Her work on Panissimo was declared one of the best among 40,000 submissions, and it’s the third time that Zambelli’s designs were short-listed by LogoLounge, a reputable American organisation founded 20 years ago.
Zambelli designed the logo, vending machines, and a variety of packaging for the new system of distribution of bread and bakery products called Panissimo.
The Panissimo project was devised by the company Reginex based in Pazin, Istria. Reginex is a family-run business specialising in production of bread and pastry; they launched their innovative vending machines called ‘bread stations’ in 2021.
Image source: zambellidesign.com
The vending machines installed in Istria are currently stocked with six types of bread, along with some other popular baked goods made by Reginex. Considering that vending machines operate 24 hours a day and are thus a convenient way to purchase bakery products, Panissimo plans to expand all over Istra and beyond, aiming to eventually become a household name.
‘Not only have we designed the visual identity, building upon certain design elements that Reginex previously used as a brand, but the name Panissimo itself is also a creation of Zambelli Brand Design. The root of the name comes from the Italian word for bread, while the suffix ‘-issimo’ indicates the best quality, but also points to a certain familiarity between the customer and the product’, explained Zambelli.
Anja Zambelli was formally trained in Milan and is a renowned designer whose studio has worked with domestic and international clients.
