October the 17th, 2020 – Demography has always presented issue in Croatia. From political issues driving people away from the country to the economic ones which threaten stability today, the words ”demographic crisis” aren’t unusual in the Croatian media. The coronavirus pandemic hasn’t helped the situation in the slightest, and experts believe that yet another demographic crisis faces Croatia over the next couple of years.
As Poslovni Dnevnik writes on the 16th of October, 2020, the emigration of Croatia’s residents to Austria is expected to grow in the next two years, as Croatian citizens living here in Croatia are searching the term “Bewerbung” (job application in German) on the Internet more and more intensively, equal to the amount of searches for “job application/zamolba za posao” in Croatian, which means they’re preparing or at least seriously considering emigrating to Austria and Germany.
More concerning still, every fifth job seeker in the Republic of Croatia inquires about a job abroad, according to a report from Vecernji list.
When it comes to the Croatian emigrants already living in Germany, the terms “learning German”, “Mass in Croatian”, “divorce” and “pension” are often searched, while the more promising terms “investing in Croatia”, “return to Croatia” are very rarely sought. Nor are the names of historic Croatian names from across all fields such as Stjepan Radic, Miroslav Krleza, Tin Ujevic.
This data was drawn from a piece of research entitled “Monitoring migration with approaches to digital demography – What Facebook and Google Trends can tell us about Croatian migration” undertaken by the Croatian Catholic University (HKS), which was supported by its partner institution, the Konrad Adenauer Foundation.
The first such research showed that the data from Facebook and Google Trends match the official data, and that when planning migration, Croatian emigrants most often search for the term “job” and “job application”, then “resume”. The degree of integration of Croatian emigrants into German society can also be monitored through digital tools.
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