Grow Croatia Initiative: Google Wants to Pull Croatia Out of Crisis

Lauren Simmonds

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As Poslovni Dnevnik writes, over recent days, the internet giant has presented one interesting and certainly useful initiative – the Grow Croatia initiative with Google, as reported by PC Chip. The Grow Croatia initiative is Google’s very own project designed to help the recovery and development of the Croatian economy. Recent data has shown how the country has experienced a major economic shock and how we experienced among the highest GDP declines in all of Europe – it should also be taken into account that most Croatian companies did continue to and weren’t in lockdown. With this move, Google wants to help the Croatian economy to return to a more successful path with the help of digital channels and knowledge.

The Grow Croatia initiative will be implemented in cooperation with the Ministry of Labour, as well as in the presence of the Croatian Employment Service (CES). The entire project should take place under the auspices of the President of the Republic of Croatia. The idea of ​​the whole project is to help as many as 10,000 local companies, communities and people by the end of 2021.

All of those targetted should gain proper insight and knowledge into the use of technologies and tools that will ensure competitiveness in the market. Google wants to provide Croatian companies and individuals with everything they need to overcome the crisis caused by the epidemic in a better and faster way. The Grow Croatia initiative will be implemented in collaboration with the Algebra University, and will cover a wide range of needs brought about by the digital economy.

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