As Morski writes on the 11th of March, 2020, a Jelsa delegation from Hvar island recently visited Switzerland following the official invitation of the Permanent Mission of the Republic of Croatia to the United Nations Office in Geneva and the Croatian Ambassador to the Mission, Vesna Batistić Kos, as well as the official invitation of the Croatian Embassy in Bern and Ambassador Andreja Bekić.
The Municipality of Jelsa and the Tourist Board, headed by Mayor Niksa Peronja and the Director of the Tourist Board Marija Marjan, together with Hvar island winemakers, oilmen and those in the hospitality industry presented their products. Along with wines and oils, the main theme was the Mediterranean diet. The main objective of this event was to promote the Municipality of Jelsa and Hvar island in terms of tourism and culture.
The Minister of Foreign and European Affairs of the Republic of Croatia, Gordan Grlic Radman, ambassadors and many diplomatic representatives also attended the presentation at the WTO (World Trade Organisation).
In addition to excellent wines mostly of original Croatian varieties, guests were also able to taste the typical dishes of Hvar island prepared by local chefs.
”This is only the first step when it comes to the joint performances with which we want to open the doors to new markets, both for the export of wine and other products, as well as for winning over new tourists who will come to visit our country.
Wine is a product that binds closely to a certain territory, it can be a great invitation to discover the place where it came from. Since tourism is a good way of generating new demand, cooperation with the Tourist Board of the Jelsa Municipality in the area of the most important wineries of Hvar island is especially important for us,” said the president of the Association of Croatian Winemakers, Ivana Krstulovic Caric.
In order to maximise the visibility of Dalmatian wines, especially the original varieties – wineries from other areas of Dalmatia have also been included as today’s tourists are exploring more destinations and will also visit other Dalmatian cities, such as Zadar, Sibenik, Split, Imotski and nearby vineyards on their way to (or from) Hvar island.
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