December 10, 2020 – A joint campaign of the Sibenik Knin County Tourist Board and the agency S.T.A.R. Digital called “Take a walk with us” received the European Excellence Award for the best campaign in Southeast Europe in 2020.
As Hina reports, the Sibenik-Knin Tourist Board said that they won this prestigious European award in a strong competition of finalists: marketing campaigns of Eurobank Bulgaria/BBDO, ING Romania/Zenith, Telenor Bulgaria/Intelday, and Erste Bank Serbia.
“The ‘Take a walk with us’ campaign promotes privacy, untouched nature, and a safe environment, which have never been more important than now at the time of the pandemic. This is our response to new market demands in the travel industry,” said the Sibenik Knin County Tourist Board.
The campaign promotes the destination’s natural and cultural beauties with the concept of a “walking” in which the visitor gets to know all its riches through video and “storytelling” formats.
“This year has been extremely challenging, especially in tourism. With a quick response, the communication needed to be designed and adjusted differently to encourage tourists to make quick decisions and visit destinations in times of global crisis,” they describe a concept from the S.T.A.R. Digital, adding that the author of the photo and video material is Toma Kezić.
“How to promote a tourist destination in the summer of 2020 with a limited budget and on short notice? Šibenik Region ‘walked’ the potential travelers through its highlights, offering a perfect getaway from a pandemic. Campaign with compelling videos and storytelling formats achieved strong results in 5 European markets – in awareness, engagement, and ultimately better than expected tourist arrivals,” reads the statement on the European Excellence Awards winner list.
As the coordinator of the project, the Šibenik-Knin County Tourist Board, with the support of the Croatian Tourist Board (CNTB), gathered key stakeholders in the destination – the Šibenik and Vodice Tourist Boards, Krk and Kornati National Parks, Šibenik Fortress and Public institution Nature of Šibenik-Knin County. They campaigned in the markets of Austria, Germany, Slovenia, Poland, and the Czech Republic.