Well Known Croatian Coastal Store Studenac Arrives in Zagreb

Lauren Simmonds

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As Poslovni Dnevnik/Marta Duic writes, the Croatian coastal store Studenac, one of the leading retail chains on the Adriatic, is continuing to grow and expand its business, for the first time opening the doors of one of its markets in Zagreb. With the opening of this first store at the address Kneza Mislava 1, the city format of the store was presented and then adapted to the needs of customers in such an urban environment. The opening of the next stores owned by this chain in Zagreb is expected by the end of the year.

The arrival of the popular store Studenac in the Croatian capital is an important business step forward in the market positioning and strengthening of this company, not only as the leading chain along the Adriatic but also as one of the leading retail chains in the country as a whole.

“The opening of our stores in Zagreb is a continuation of our expansion strategy, whether it’s organic growth or acquisitions. We’re especially glad that we’re achieving these set goals thanks to numerous improvements and innovation in business, despite the economic challenges. We’re bringing a touch of the Adriatic to Zagreb and a new level of service quality that keeps pace with world FMCG trends. I believe that customers will quickly recognise the value we represent, which is that we’re a neighbourhood shop, we’re small but we boast some rich offers, and that we provide everything you need in one place – one step closer to customers,” said Michal Senczuk, the CEO of Studenac.

The emphasis is being placed on the store’s extensive TO GO offer, Senczuk added, noting that will surely go hand in hand with the often hectic lifestyle of the capital’s residents.

Studenac stores will more than likely bring many offers and benefits to the people of Zagreb, and back in April, Studenac presented an assortment of carefully selected products of private brands, which, with the label of a green basket and at attractive prices, is available only on the shelves of this retail chain. In addition, in all Zagreb stores, Studenac’s customers will have access to an enriched TO GO offer, which offers a selection of selected hot drinks and baked products, as well as a selected range of dishes with the possibility to prepare them in store.

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