As Poslovni Dnevnik/Lucija Spiljak writes, the Bellabeat company, a leading wellness company that produces smart women’s jewellery, currently employs about 200 people in offices located all around the world. They’re also busy with planning further expansion, and have opened new offices in Singapore, Lisbon, Copenhagen and Brazil to hire sales, engineering and design professionals. Their team was joined by Edwin Veenman and Daniel Lorenz.
The Bellabeat company has been around since back in 2014 and recently opened its first physical store in the French capital of Paris, followed by Amsterdam and Berlin. As was confirmed earlier, Zagreb can also expect physical trade soon. So far, they have sold millions of their various devices, whose innovative functions and application, but also the aesthetic appeal, has gained a leading status in the so-called niche market of wellness technologies for women.
Bellabeat operates through two Croatian subsidiaries, and as they explained, due to their large number of employees and thinking about their productivity, a corporate wellness platform was created.
“Employees aren’t necessarily productive just because they’re physically present at work, so we came up with that platform with our smart jewellery and our entire wellness platform, and it’s intended specifically for women in corporations. With a holistic approach based on real data, the Bellabeat corporate wellness programme aims to improve the psychophysical health of women and as such boost their productivity at work,” explained co-founder Urska Srsen.
They emphasised how they build and base their team on young people who are looking for and seeing their lifestyle in business, all while being present, engaged and productive.
“We’re expanding our teams that can be at the service of clients in local areas, as we’re expanding our business model not only to the end customer but also to B2B corporate clients who want to offer their employees our services for better wellness, as well as various organisations and companies testing out various therapies, types of training and even drugs,” said Bellabeat’s co-founder Sandro Mur.
Only 20 percent of the Bellabeat company’s employees actually come into the office, while everyone else is recommended to work from home. According to the company, with this approach, they want to create a new sort of work culture in which employees are encouraged to primarily deal with their health so that they can then dedicate themselves to their careers properly.
It’s worth noting that the company recently signed a contract with Bank of America, the third largest investment bank in the entire world. The investment closes the largest round of recapitalisation so far. The obtained fresh capital is being invested in development and growth, after which they’ll achieve a higher market valuation. So far, they have raised a total of 100 million US dollars in capital investment from 28 investors.
Bellabeat has eight million users from all over the world on its platform, and they claim that the company’s revenues are growing by 20 percent on a monthly basis. As co-founder Urska Srsen pointed out earlier, their main mission is to empower and make women aware that innovative technology and the analysis of health data are used to detect and improve life habits.
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