November 17, 2019 – Black Peel Mask treatments come to Croatia, as Bagatin Clinic extends its message to Argentina.
The more I write about Croatia and the longer I live here, the more amazing successes and untold stories I discover. While many are emigrating and complaining of the lack of opportunity, I find that the opposite is true, but there is a reason for that disconnect.
Very few people are telling their stories or sharing their success.
One exception to this is Mate Rimac, of the phenomenally successful Rimac Automobili. Pictured about at the Entrepreneurial Mindset conference in Zagreb, where many of Croatia’s top entrepreneurial names shared strories of their successes – and failures – in an inspirational day for budding entrepreneurs in Croatia. Just listening to both the speakers and the participants talking about their businesses made me realise just how much positivity and success there was in Croatia.
If only people knew about it all…
It is the same with the Croatian medical tourism industry. I was recently asked to speak at the Crikvenica International Health Tourism conference in Selce, with the topic of giving my reflections as a foreign resident and journalist on the potential and the reality of Croatian medical health tourism. While it was an honour to be invited, I was a little surprised. My knowledge of the medical tourism is limited, but on reflection, I realised that the pool of medical tourism journalists in general is very limited.
And not just in Croatia, but on a global level, which is surprising for such a major – and rapidly expanding – tourism niche. It was more than a big surprise for TCN to win an award at the inaugural Medical Travel Media Awards in Kuala Lumpur, for example.
The fact is that there are very few people focusing on writing or telling the stories – at least the positive ones. Bad news sells much better than good news, but the less good news that is told, the less people will know about it. That is why I am ultimately very positive about Croatia’s future, as I can see that the seeds being planted are very positive – we just need to tell people more about it.
And so too with the medical tourism industry.
The best promotion, of course, is by word of mouth from a happy client, especially testimonials which appear online in the form of a well-written story. I have written before about Carl’s Story, which remains to me the absolute best advert from Croatian tourism – medical or otherwise – especially as it took place out of season. An American citizen whose life was literally transformed by a trip to Bagatin Clinic in Zagreb, where his complete new set of teeth inserted during 10 days over Advent in Zagreb not only gave him the trip of a lifetime and complete self-confidence, but also saved him about $35,000 once the trip costs for him and his friend had been paid. It is one of the best stories I have come across, and I encourage you to read it.
Bagatin Clinic is not only the leading clinic in the region, but also the best at telling its story – one of the reasons it has won prestigious international marketing awards. And so it was somehow no surprise to learn from my Facebook feed this morning that Bagatin is now offering Black Peel Mask treatments in Croatia – information I learned from a health portal in Argentina.
Bagatin is keen to tell the world not just about its own services, but also to raise awareness of the potential of Croatian health tourism in general. A giant step for a small clinic will be taken in March, when Bagatin Clinic, with collaborative international partner, Cleveland Clinic, will host the first ever European Patient Experience and Innovation Congress, EPIC 2020, to be held in Dubrovnik in March. You can learn more from the official website.
Now THAT will be quite a story to tell.
For more on the Croatian medical tourism story, follow the dedicated TCN section.