Crikvenica Hotel Company Hopes Camps Reach 80% of 2019’s August Traffic

Lauren Simmonds

Roberta F./Commons/Wikimedia
Crikvenica, Croatia
Crikvenica, Croatia

As Suzana Varosanec/Poslovni Dnevnik writes on the 29th of May, 2020, the largest hotelier on the Crikvenica Riviera, Jadran is a company with a total of nine solid buildings in the hotel segment, and along with its bungalows and pavilions, boasts 2,500 beds. After the lockdown, they plan to raise their occupancy to the level of 600 to 700 beds by the end of June, ie to 25 percent of its hotel accommodation capacities.

The first hotel guests are expected this weekend at the Esplanade Hotel in the very centre of Crikvenica. It is a boutique hotel with 27 rooms and 11 suites where special attention will be paid to personalised services; namely, in addition to a large terrace that provides the possibility of a distant and safe stay for lunch, the Crikvenica-based company pointed out that if guests want complete security and privacy without incurring any extra charges, they can order room service.

The Garden Palace Resort in Umag is announced to open on June the 10th, and on June the 19th, the family hotel Lišanj in Novi Vinodolski will open. The President of the Management Board of Jadran, Goran Fabris, stated that they are also ready to open the Slaven Hotel in Selce.

“We’re in daily communication with our partners who are waiting for the final confirmation of defining the conditions of bus transport,” explained Fabris, adding that the main guests in June at the hotel are organised groups from Germany, the Czech Republic, Slovakia and Hungary.

The abolition of restrictions on the movement of citizens and the opening of borders with Slovenia and Austria, along with the intensification of accommodation reservations, has already encouraged the start of operations for Jadran’s camps. The first guests, mostly Slovenes were welcomed to Selce last Friday. Given the expected booking trends, as it turns out, the camp in Selce could manage to gain 80 percent of last August’s traffic, and the hotels could still grab between 35 percent and 40 percent of the traffic from the same period..

July could bring a third of the amount of traffic as July 2019 in solid buildings and 50 percent in camps. Camp Kacjak has already opened, and in a week from now, Camp Basko Polje, where bungalows and mobile homes are equipped with their own kitchens, will also open its doors.

This year’s total investments in the improvement of this Crikvenica-based company’s capacities amount to a massive 10 million euros, which is less than planned because the company stopped the investment cycle in order to preserve liquidity in these trying times.

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