As Adriano Milovan/Novac.hr writes on the 4th of March, 2019, the situation on the Croatian labour market is all the more alarming: despite the significant number of registered unemployed people, there are numerous activities for which a labour force must be imported. With regard to the further trends on the labour market, as well as the challenges that Croatia is facing in terms of a digital revolution, Novac sat down and talked to the leading man of the consulting house of the EC in Croatia, Berislav Horvat. Berislav Horvat has good knowledge of the trends on the labour market, as well as on entrepreneurial scenes across Croatia.
We’re approaching the 6th anniversary of EU membership and the 28th anniversary of independence. While we have achieved our main political goals as a country, it’s a general belief that we’ve left it a bit late when coming up with an economic plan. How do you assess the current development of entrepreneurship in Croatia, especially compared to the countries we’re usually compared to?
Unfortunately, we have not yet completed the transition process. On the other hand, our entrepreneurs don’t yet enjoy the status in our society that they enjoy in other transition countries. In our country, entrepreneurs are still looked at with skepticism, they’re still the black sheep in a way, and realistically, they don’t deserve such a status. The EC has therefore launched the ”EC entrepreneur of the year” program, through which we want to show that there are also successful entrepreneurial stories in Croatia.
I personally think that the situation in Croatia and the attitude towards entrepreneurs in the last five years has changed significantly. In that sense, it’s enough to say that five years ago in Croatia, practically nobody spoke about startups, funding, and so on. Moreover, these terms weren’t even being used. Nowadays, the situation is different: we’re talking about that, we look at who started a startup, who invested what, what entrepreneurial incubator was used and the like… So, the focus of the public is slowly changing and turning towards entrepreneurship, but it’s not as fast as we’d like it to be.
Exactly. We do have all this Croatia today, but there’s still very little of it. Even the many start-up companies belong to ”emergency entrepreneurship”, ie, they’re not a real statement of the desire to start a business in order to engage in entrepreneurship, but are driven for the sake of employment…
I think there’s far more entrepreneurship in Croatia than we can see. Media attention loves to highlight the negatives and it’s difficult for some of the entrepreneurs to become a star in such a situation.
In Estonia, for example, it’s different. Their stars were also once football players, athletes, and starlets, but they systematically worked to change that. Today, after twenty or more years, Estonia’s main stars are entrepreneurs, which, of course, doesn’t mean that their media doesn’t highlight lifestyle [sections] and that jet set type people aren’t stars. There’s enough space for everyone.
But we have not yet reached that level. In our public domain, the best still don’t dominate [the scene], those who have created something from nothing and succeeded in life with their own work and effort. We’ve gone too deeply into the negativity and now we can’t get out of it, even in the conditions that in recent years the situation with the economy is much better, as is evidenced by the growth in income and profit of companies. That’s why we have the impression that everything is bad, and that’s just not the case. You can be successful in Croatia.
When you talk to clients, especially those from overseas who want to invest and start a business here, what do they complain about most?
The main problem over the last few years is the lack of workforce. Mass emigration from Croatia resulted in a shortage of workers. Before that, you could feel a lack of workforce in tourism, hospitality and construction, and now that’s the case in almost all sectors. This will surely be a major obstacle to the further development of Croatia. An example is the construction industry, which even for a secure job constructing something, you can no longer find people to do it.
Once, our main problem was unemployment, and now it’s a shortage of workers. According to some estimates, even among those who are officially registered as unemployed, there are only actually 10,000 to 15,000 who really are unemployed, while others have remained registered as such for other reasons.
On the other hand, this year we’ve got a quota of 65,000 foreign workers we can import. This is the record for now, and it’s quite certain that this quota, and thus the number of foreign workers in Croatia will grow in the next few years.
Apart from tourism and construction, which sectors lack a workforce the most?
Definitely the IT sector. Practically every IT company I know would hire 100 developers tomorrow because there’s a lot of work. Most of them work on foreign markets, where the demand is higher than the supply.
Do you expect bigger waves of emigration from Croatia? Let us not forget that next year the doors of to the Austrian labour market, the last in the EU [to keep restrictions on Croatian workers] will open…
Emigration will still continue. True, Austria could attract a part of our workforce because it’s close and workers will be able to come and go virtually from weekend to weekend. So, emigration will continue, but there will be returns, especially as salaries in Croatia are rising. Estimates for the future are difficult to give, but it’s clear that the shortage of workforce will remain the number one issue for Croatia in the next few years.
How do we solve the problem of the lack of workforce?
We will have to turn to the import of labour, in the long term. But let’s not forget that because of this shortage of labour in Croatia, there’s a rise in wages, which means that some of the Croats who have left will come back in time. They will simply begin to calculate whether it’s worth living abroad or here. Let’s be realistic, many of our emigrants, especially those who are paid less, don’t live in the best conditions in the countries they’ve moved to, so we already have cases where people are returning. The salary increase in Croatia will bring back some of those who left the country.
There is also the problem of education, the programs of which should be adapted to the needs of the labour market, just as enrollment quotas should be.
What could the state do to reduce emigration and boost returns?
The state could intervene in tax policy measures. Further reductions in personal income tax and the abolition of the highest tax rate would greatly help people increase their net salaries. This would lead to less people leaving and some former emigrants returning.
But, how usefeul are such efforts when taking into account the state of public finances, especially the pension and health system?
These measures can be implemented, but the only way to do that is to reduce the spending of the state, on both a central and a local level. This implies reforms. There is also a need to increase the base of people who pay taxes, or more people bring to the labour market.
Now the situation is almost ideal for some action to be taken: in the real sector there is a lack of people, and in the public there is a surplus of employees. The economy is growing, and the government is stable, so there should not be many problems and the solution is obvious. So, we just have to implement the reforms we’re talking about. This is a historical moment that this government has and it must use it.
The world is undergoing a new digital revolution, but we’re lagging behind. Moreover, we’re still dealing with ”classic” industries. What are the perspectives open to us?
Digitisation opens up a large area, and a large number of companies that are opening in Croatia are IT companies, so we can’t say that we’re not following trends in the digital world. Existing, already established Croatian companies invest heavily in digitisation. For many Croatian companies, the EC helps in the introduction of software robotisation. While, for example, Gideon Brothers produced real autonomous robots, which instead of forklifts drive pallets by warehouse, and our domestic companies, such as Atlantica, Orbica and Tokić, are already piloting projects with this new technology. Or, let’s say, Mate Rimac, our EC entrepreneur of the year, who, besides producing cars, works hard on the development of the use of digital technologies, and all this is happening in Croatia.
You are in contact with investors. What is the current interest in Croatia from investors?
We are a world leader in auditing and consulting services. We have 270,000 employees worldwide, and in Croatia there are more than 220. Among our clients, we have a lot of investors who want to invest here, especially private equity funds. Still, the problem is that they are looking for big investments, those of 20 or 30 million euros, and there aren’t many like that in Croatia. In the case of Croatia, it would probably have helped us to have venture capital funds, which would aid startups. Otherwise, HBOR and EIF have recently launched a venture capital program, which is good for entrepreneurship development in Croatia, but, it’s also necessary to have a network of business angels, venture capital funds and private equity funds, so that the system can accommodate and enable funding at all stages of entrepreneurship development.
How does the digital revolution reflect on the EC?
The EC is doing a lot of work on digitalisation. We have digitised our internal talent management system and now we have ”click” solutions. Numerous processes have been robotised. One digital marketing company joined us last year, so now we have a rounded service – from tips to accessing a buyer, to the performance of the app or website. Customers want less advice, they’re now seeking complete solutions, and we can offer them that now. This also allows us to work on innovations. We’re also investing hundreds of millions of dollars in audit tools and technology so we can carry out EC digital audits worldwide. I can say that a lot has changed since I started doing this job sixteen years ago!
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Click here for the original article/interview by Adriano Milovan for Novac.hr/Jutarnji
