Croatian Company Starts From Scratch, Succeeds, Plans to Enter New Markets

Lauren Simmonds

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As Marta Duic/Poslovni Dnevnik writes on the 14th of January, 2019, at the end of last year, IMG Zagreb marked thirty years of hard work, this Croatian company is otherwise the only specialised manufacturer and servicer of shut-off armature, and producers of stainless steel products and other materials for the oil, gas, petrochemical, pharmaceutical and food industries in the country.

IMG Zagreb was founded way back in 1988 as a private company specialising in the production and service of pipe fittings, high pressure valves, and various other stainless steel products, as well as other materials for the petrochemical, pharmaceutical and food industries. Initially, they had only two employees, namely Čupić’s, father and son, and they had just one machine. Today however, the story is quite different indeed, and their activities are divided into production and service management by the engineering department of this successful Croatian company.

“When we got a second machine, way back in 1992, we also got our first big order from INA for gas pumps and that’s what really started the company’s rise. Back then, we had three employees and we did our first big job with them, and soon we grew to six and later to nine employees. Thanks to our successful business, we also started doing business with other partners from the oil and petrochemical industries such as Siemens, Plinacro, Underground gas storage (Podzemno skladište plina), Crosco petroleum services, Pliva, Janaf, Petrokemija Kutina…” stated Joško Čupić, the owner of IMG Zagreb.

By 2010, the number of purchased machines had risen, and the number of employees rose to 28. Today, this Croatian company has 26 machines and employs as many as 42 employees. “Our only true competition are imports, because in Croatia, besides us, there really isn’t a single manufacturer of such equipment,” noted Čupić. The expertise and the real specialisation of IMG Zagreb is readily recognised by their partners on foreign markets.

IMG Zagreb successfully operates on the markets of the former Yugoslavia, France, Germany, Belarus and over in the USA, where IMG Zagreb has delivered high pressure manometric valves on several occasions, while IMG Zagreb’s largest turnover on the foreign market is realised in France.

“In America, we work with Alternate Energy Systems, Inc. for which we’ve already delivered high pressure manometric valves on several occasions. We have the largest turnover in France owing to our partner Siemens SAS, for which we have delivered goods over the last three years, with a total turnover of 561,000, 00 euro, which averages at around 187,000 euro annually.

”It’s a newer fact that because of his business satisfaction with us, that partner recommended us to his partners over in Germany, so we’ve already received inquiries and are now working on getting work,” said Čupić, who has the long-term goal of this Croatian company working to strengthen Croatian production in the field of pipe fittings and stainless steel products.

“The improvement of production, production facilities and the recruitment of new employees are all activities that we undertake for the purpose of the final quality and quantity of products, which is aimed at the expansion of the market,” said Čupić.

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Click here for the original article by Marta Duic for Poslovni Dnevnik


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