As Poslovni Dnevnik/Lucija Spiljak writes, Osijek’s Saponia will additionally focus its business on digitalisation and ongoing digital transformation, through a programmable communication platform that it will “build” in cooperation with the impressive Infobip, the first Croatian unicorn, as was reported on the official website of the Zagreb Stock Exchange where a letter of intent was also published.
Their collaboration includes multi-channel communication access to consumers on Viber, WhatsApp, Email, SMS and social media platforms. Thus, as they claim from the Croatian company Saponia, they want to improve the quality of their communication infrastructure with their consumers and customers, with whom they will communicate about key information and answer questions more quickly and efficiently through the aforementioned channels.
According to the Croatian company Saponia, Infobip was the ideal partner in the implementation of the communication cloud platform, given that they are among the leaders in the world in multichannel communication.
“Saponia’s decision to cooperate with Infobip as a leading IT company came about due to the fact that the growth and development of our company is influenced by the speed and quality of information transfer to consumers. We believe that Infobip can be our long-term partner that will ensure the fast and personalised transfer of information through popular channels. Through their communication platform, we’ll be able to place greater emphasis on sustainable solutions in hygiene and cleanliness of the home, educating consumers on how to properly use our funds for maximum performance and ensure a minimal impact on the environment,” said Saponia’s marketing director Tihana Kostenko.
This is an important move for a company that has been operating for 130 years in the production and sale of detergents and toiletries in Osijek, and the first step in the process of cooperation between Saponia and Infobip was made at a meeting of representatives of both companies, where they jointly defined the goals of their new communication strategy, after which several initial workshops were held.
“Adaptation to consumers is the foundation of Saponia’s business philosophy. With a quality product, our intention is to provide our customers with all of the relevant information, answer all of their questions immediately and provide proper solutions We’re absolutely sure that Infobip, as a global leader in multichannel communication, can enable us to provide our consumers with unique moments of connecting with well-known brands,” said the President of the Management Board of Saponia, Diana Mrcela.
There were no additional comments from Infobip on this collaboration, and the process of implementing programmable communication is related to new projects that Saponia plans to implement next year.
“It’s important for both Saponia and Infobip to create quality content that will attract new generations of consumers by providing them with all the necessary information in the shortest possible time,” concluded Tihana Kostenko.
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