IDC Proclaims Croatian Infobip Global Leader

Lauren Simmonds

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June the 1st, 2023 – Unless you’ve been living under a rock, you’ll have heard of the remarkable Croatian Infobip, which, from its humble beginnings in Vodnjan, became a globally recognised and well-respected enterprise.

As Poslovni Dnevnik writes, for the second time now, the well-known analytical company IDC has proclaimed the Croatian Infobip a global leader in providing services in the CpaaS (Communications Platform-as-a-Service) segment. With this, the global cloud communication platform and the leading IT company in not only Croatia but the wider region further confirmed its very enviable position on the market.

IDC recommends companies to consider engaging the Croatian Infobip company in situations where “global presence and regional support are the key prerequisites”. Infobip’s comprehensive portfolio entirely meets telecommunications as well as other business needs, from carrier-specific services to CPaaS and highly customised SaaS services and support.

IDC showers infobip with praise

“Infobip has established a global presence and strong capabilities on the CPaaS market thanks to its rich portfolio of enterprise products and services, as well as an extremely reliable offer which is very much needed for network operators providing global messaging services. Infobip has a unique breadth and depth for a communication platform. As a result of these strengths and compared to many of its competitors, Infobip is financially sound and has grown rapidly over the past two years,” said Courtney Munroe, IDC’s vice president of research.

Infobip discusses its efforts thus far

“This year, we further strengthened our position as a leader in the CPaaS market, which is also evident from IDC’s MarketScape report. A real and tangible result of our efforts to strengthen our position on the aforementioned market is the official presentation of our latest CPaaS X solution back in May of this year at Infobip’s international developer conference Shift Miami. CPaaS X, as an example of innovation, makes it much easier for platforms to implement and coordinate multiple communication channels, and in the simplest way enables thousands of their clients to send messages to their customers with the minimum effort when it comes to programming and the operational part of this sort of work,” said Adrian Benic of Infobip’s Product Management.

CpaaS (Communications Platform-as-a-Service) is otherwise cloud platform that, by applying APIs, enables companies to integrate customised communication capabilities such as voice content, video content and messages into applications, business processes and services. Thanks to CPaaS, companies can easily expand the capacities of their applications without the need for cumbersome additional backend infrastructure. Infobip has a global presence, as well as an array of capabilities in the CPaaS market, a rich portfolio of products and services aimed at companies and a reliable service offer, which is a prerequisite for many network operators which offer global messaging services.


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