As Poslovni Dnevnik writes, the Croatian longevity food tech startup Cidrani recently presented a new investment round worth 190,000 euros within the Bird incubator, under the auspices of which it has been operating for the last year.
New investors in Cidrani are some very well-known Croatian IT and business names, including the founders of Five, Luka Abrus and Viktor Marohnic, the founder of Photomath Damir Sabor, private equity and venture capital investment expert Mirna Marovic, financial expert specialising in the IT industry and EU grants Tajana Barancic and serial entrepreneurs and business angels Maja and Jonathan Cooper.
Cidrani has imposed a unique concept of organic fermented micronutrients for the health of the digestive microbiome which, if taken as a daily ritual over a long period of time, significantly reduce inflammatory processes in the body and contribute to healthier longevity.
They want to conquer the American market
In terms of revenue, Cidrani is growing at an annual rate of eight times, and their goal is to become the top longevity company in the world. They were the first to introduce personalisation and a monthly subscription to fermented micro-beverages, and in addition to numerous private users, more than ten companies have already included their employees in the community of Cidrani enthusiasts of healthy digestion.
“This year we intend to enter all European markets and enter the large US market. We plan to participate in as many as five of the strongest food fairs, and we’re launching our own scientific clinical study, which will further confirm the impact of fermented micro-beverages on general health. We’re also working intensively on the development of artificial intelligence (AI), the foundation of a virtual assistant that will support our customers on the path to health and longevity,” said co-founder Bruno Balen.
Investors Luka Abrus, Mirna Marovic, Tajana Barancic, Maja Jelisic Cooper and the co-founder of Cidrani Nika Pintar revealed at a recently held panel some of their personal and professional reasons behind why they decided to invest in Cidrani, and also talked about the general principles of investing and attracting investments.
The investment of 190,000 euros from some big Croatian IT and business names in Cidrani represents the so-called ”bridge round” of this progressive startup, which is announcing a new investment cycle at the end of the summer, in order to conquer the US market and further develop machine learning algorithms.
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