Croatian MS Energy Presents New eBikes

Lauren Simmonds

croatian ms energy

March the 27th, 2024 – The Croatian MS Energy recently presented its new eBike models, which stand out in terms of both function and design.

As Poslovni Dnevnik/Josipa Ban writes, the Croatian MS Energy, a brand of electric bicycles, scooters, mopeds and accessories, presented their new eBike models recently here in Zagreb. They are characterised by a functional design, but also advanced technical specifications, as was stated at the presentation.

The Croatian MS Energy brand is otherwise part of the M San Group which arrived on the market back in 2019. In just five years of operation, MS Energy eRomobili took 25 percent of the market share in Croatia, and 20 percent in the eBike segment.

Their entire range, which also includes eMopeds and all of their various accessories, is produced at their plant in Rugvica near Zagreb. The new eBikes feature a futuristic design, and all of the models are easy to ride and maintain. They’re very practical for everyday use and exude elegance, as was pointed out by Jasna Pulić, the marketing director of M San Grupa.

The Croatian MS Energy brand also presented their brand new eRomobil models, which bring a revolution in the segment of electric transportation, at least according to Leo Mehičić, the product manager of the MS Energy brand. He added that eRomobili have advanced technical specifications, as well as puncture-resistant tires, an NFC lock on one of the models and a smart BMS system for extended battery life in all of their new models.

It was stated that the further development of the Croatian MS Energy brand will be based on monitoring the needs of users and ongoing market trends. There will also be further investments in product development, as well as in the expansion of their production capacities. In addition, efforts will continue being poured into their expansion into the target markets of Croatia, the Adriatic region (Serbia, Bosnia and Herzegovina, Macedonia, Montenegro and Kosovo) as well as to the markets of Slovenia, the Czech Republic, Slovakia, Italy, Hungary, Poland, Romania, Germany and Austria.

Back in 2022, the Croatian MS Energy brand produced 10,000 electric bicycles, of which a smaller part was sold here in Croatia (1,700 of them in total), with a larger ratio being sold in the markets of Germany, Austria and other such countries. Some models of MS Energy electric bikes can be purchased at a discount for a little more than 800 euros, and the eRomobiles for a little less than 300 euros, with some more complex models reaching a price of 800 euros.


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