As Poslovni Dnevnik/Marija Crnjak writes, as confirmed by the Croatian National Tourist Board itself, for the development of the “Strategic Marketing and Operational Plan of Croatian Tourism for the period 2022 to 2026”, the Croatian National Tourist Board Assembly selected a community of bidders consisting of: the Spanish company T.H.R. Tourism, hotel and recreation accessories, S.A. and Horwath and Horwath Consulting Zagreb d.o.o. and Millennium Promotion d.o.o.
The offered price amounts to a massive 3,480,000.00 kuna without VAT, and the Croatian National Tourist Board should start concluding a contract on the implementation of the project with the selected bidder, in accordance with the offered price from the tender.
The Croatian Ministry of Tourism reported on Monday that the aforementioned CNTB Assembly had adopted a decision on the selection of bidders for the development of a strategic marketing and operational plan for Croatian tourism for the period 2022-2026, and that the decision had been made as long as nine months after the tender was initially announced.
As explained from the Croatian National Tourist Board, the deadline for the implementation of the project is now 200 calendar days, and that ticking clock is set to begin counting down on the day of signing the contract.
”The Development of the Strategic Marketing and Operational Plan of Croatian Tourism, among other things, will require in-depth analysis of key foreign tourism markets and consumer segments, meaning an extensive analytical basis, the development of strategic framework, operational marketing activities and implementation plans, and the redefining the brand of Croatian tourism through the development of guidelines for a new umbrella communication concept.
In addition to the above, the “Strategy for the Development of Sustainable Tourism until 2030”, which is currently being drafted, will be one of the key bases for the development of the “Strategic Marketing and Operational Plan of Croatian Tourism for the period 2022 to 2026”, within the currently defined settings, as well as the settings that will be articulated in the final stages of drafting this national development document until its final adoption, as was explained from the Croatian National Tourist Board.
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