Basketball, shooting sport and archery are the main focus of the new products.
Medical start-up company CORE Interface from Zagreb, which in February presented its first product, a mobile app for treatment of tinnitus called “TinnitusOFF”, is working on the second, even more unusual product. The “Hit The Gold” system, which can be used for mental training of archers, looks like it belongs to science-fiction movies, reports Poslovni.hr on August 23, 2016.
Marin Mindoljević, head of Operations at CORE Interface, says they have developed a system that allows archers to manage a virtual bow and arrow with their “minds”, and in that way improve their results. “Hit The Gold is a result of two years of development efforts, during which we have created a bank of brainwaves of archers, from beginners to professionals, to find out what they need to mentally be in the ‘zone’ and achieve their goals. We have cooperated with best Croatian archers Marija Vavra and Domagoj Buden”, says Mindoljević.
He adds that the interest in the new product, whose full retail price will be 720 USD plus an annual subscription of 120 USD, is beyond expectations. They have initially received more than 400 pre-orders. However, Mindoljević says that they are especially pleased with the interest shown by Olympic committees from Russia, Finland and Slovakia. “We have inquiries from literally all over the world, from Australia and India to the United States. In the USA, about 20 million people are engaged in archery, which demonstrates the potential”, says Mindoljević. He adds that in 2017 they will launch two similar products. One will be for training shooting sport, while the other will be for training basketball.
“All Croatian NBA stars have already tried the basketball version and helped us in development”, says Mindoljević. “We will present our products to companies such as Adidas, Nike and Google.”
“Our aim is not to sale the company, but to continue to focus on the development of medical technologies”, says Mindoljević. CORE Interface deals with market solutions based on neural feedback, which is computer reading of brain waves. According to research by the Rathenau Instituut from the Netherlands, the market for such devices was worth about four billion dollars in 2010.
