As Poslovni Dnevnik/Marija Crnjak writes, although a good part of the total of 54 locations in the world where the Croatian Surf n Fries fast food chain franchises operate couldn’t even be opened due to the measures put in place owing to the pandemic, Andrija Colak’s project has far from gone stagnant.
In the meantime, a mobile facility has been opened on the island of Rab, a fixed store is being opened in Osijek, and a contract has been signed for opening a location in Brighton, UK, and it will be the Croatian Surf n Fries’ first fixed location in the UK, Colak revealed on Tuesday.
“Throughout the pandemic, the number of franchises didn’t fall, but there was no significant growth, and the biggest challenge is that due to the closures and lockdowns we couldn’t realise the contract we had at bars at stadiums in France and the UK, which was signed almost a year ago,” said Colak.
As is already known, back in September 2020, a contract was signed with the company Rapid Retail, and Croatian Surf n Fries food was set to be eaten at famous European stadiums, from Old Trafford in Manchester to the Stade de France, the French national stadium in Paris.
As the pandemic has so far banned gatherings in stadiums, the deal sadly hasn’t come to fruition. Meanwhile, the Croatian Surf n Fries team is still developing its innovation of a machine that throws fresh french fries out into a cardboard box. So far, the only vending machine of the sort has been installed in Plodine in Rijeka.
“In addition to all of the above, we’re working on the transformation of the menu, we’re strengthening our chicken segment, which is increasingly popular in the fast food business, with the stagnation of beef. In addition, we’re expanding the menu from “snack” to “full menu”, introducing breakfast, while our focus is still on quality ingredients and local suppliers. We’re also working on the introduction of retail products in the offer such as crisps, which will do well on the back of the already well-known brand of our fries,” pointed out Andrija Colak.
For more, follow our business section.
