November the 1st, 2024 – Croatian unicorn Infobip was declared the best among the established leaders in the segment of RCS business messaging according to the technology analytical house Juniper Research.
As Poslovni Dnevnik writes, in this year’s Juniper Competitor Leaderboard for RCS business messaging, Infobip was ranked first thanks to the excellence of its offer and positioning, as well as the enhanced capacity and capabilities it boasts.
Juniper Research evaluates service providers based on a range of criteria, including geographic presence, the depth of the partnerships it holds, added value within RCS, significant deployments and innovation.
The Croatian unicorn Infobip was rated as the best provider among seventeen different companies owing to its strong presence in the global messaging sector. It also won owing to its RCS deployments in regions that analysts consider crucial for continued growth.
Infobip is the first communication platform across the pond in the US that has an active RCS platform connected to telecom operators, such as the gigantic Verizon. It also has plenty of plans to cooperate with new companies in the near future.
Juniper Research highlights the Croatian unicorn Infobip’s additional services that extend its already impressive offer. These include innovative solutions for conversational AI, People CDP and CPaaS X.
“Its RCS MaaP layer for telecoms is exceptionally strong, and together with its extensive relationships with mobile operators around the world, this will significantly contribute the growth of RCS business messaging on a global level”, they emphasised from Juniper Research.
“RCS is an evolution of SMS that offers a rich user experience available on mobile devices. Given that Apple now also supports RCS, this technology has become universally available. As a result, we’re expecting growth in the number of users and traffic in RCS business messaging over the coming half a decade. As pioneers in global omni-channel communications, we lead the market with innovative solutions, which is confirmed by our leading position on Juniper’s leaderboard in RCS business messaging,” said Silvio Kutić, Infobip’s tireless CEO.
In brief, the Croatian unicorn Infobip launched its RCS business solution to enable mobile operators and companies to create better user experiences through rich conversational messaging. It also integrated new AI technologies, including Google Vertex AI. That allows both companies and brands full access to conversational AI and AI-powered chatbots within RCS business messaging.
