World’s Only 97% Ecological Sneakers Rebrands: MIRET to Earthbound

Paul Bradbury

October 15, 2023 – One of Croatia’s most exciting startups, makers of the world’s most ecological sneakers, has a new name – meet Earthbound.

They are two of the coolest guys in Croatia.

Two brothers in Dugo Sela committed to changing the global footwear industry in a more ethical and sustainable direction.

And they are making huge progress, producing the world’s most sustainable sneakers, 97% ecological.

The story of MIRET and the Boljar brothers is one we have been following for a while on TCN – you can read this extended 2020 feature here – With 20 Billion New Shoes a Year, Meet MIRET’S 97% Natural Eco Sneakers Collection.

The artist formally known as MIRET has just undergone an exciting rebranding, according to the company’s latest press release:

We’re thrilled to announce a giant step in our journey!

After 5 years of rethinking footwear, and creating 97% ecological sneakers you all know as MIRET we’re happy and excited to introduce our new brand name:


Why the Change, You Ask?

For a while now, we felt the time has come for a name that truly reflects who we are and communicates what we’ve always stood for – putting ecology first in everything we do.

The transition from MIRET to EARTHBOUND embodies our core values and our dream to create the ultimate sustainable sneaker.

It was not easy for us to let go of MIRET because it holds an immense sentimental value. However, we felt that MIRET could no longer bear the weight of our plans for the future.

EARTHBOUND is not just a name; it’s a promise and a commitment.

With EARTHBOUND, we are bound even more tightly to our mission and focus on creating sneakers that not only look great but also contribute positively to the planet we all share.

Because MIRET holds such an important place in our hearts, it will continue to coexist with EARTHBOUND for some time. This transitional period allows us to honor the legacy of MIRET while embracing the future as EARTHBOUND. During this phase, you will still be able to find your favorite sneakers under both the MIRET and EARTHBOUND labels.

We want to express our sincere gratitude to all of you who are a part of this incredible journey. Your support has been the driving force behind our growth and success, and we couldn’t have done it without you!

We would like to extend special thanks to Studio Size who have guided us through the naming process and helped us rediscover who we really are. This resulted in us finding a name we’ve been searching for for many years, which really resonates with us personally.

You can learn more on the official Earthbound Sneakers website.


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