IDC Adriatics expects a continuation of mild market recovery in 2016, with a mid-term annual growth of 6.5%
According to the results of a yearly research by analytics company IDC Adriatics, the information market in Croatia in 2015 expressed a 10.8% growth compared to the year before and reached a value of 7.13 billion Kuna, Tportal.hr reported on June 16, 2016.
IDC Adriatics expects the recovery trend to continue in 2016, while the mid-term prognosis is expected to bring further growth at an annual 6.5% rate based in the delivery of hardware components, IT services and packaged software, reaching a value of 9.75 billion Kuna in 2020.
A significant rise in consumption in the domestic market last year can be attributed mostly to increased sales of smartphones and a jump in value of the server market primarily due to the installation of the Bura supercomputer in Rijeka and in a lesser amount due to delivery of IT services and software applications.
“The increase in value of cloud services, expansion of capacity in the data centre segment, digitalisation of business, larger use of mobile applications and big data analytics as well as a wider use of advanced technologies in the future such as the internet of things, will be the starting point of further coming of age of the Croatian IT market,” says Ana Papeš, regional director of IDC for South-eastern Europe.
“Structural EU funds have incited further strengthening of the startup scene and continuation of the export offensive by several domestic creators of software and IT services. The domestic market in the last year has witnessed some significant mergers and newly founded companies. This was the case for the merger of IT Systems from Split and eVision from Zagreb, followed by the Setcor company merging with Aduro, Hema and itSoft companies, while SPAN, one of the largest local companies, bought Infocumulus in 2015 and Recro-net in 2016,” Papež added.
A good portion of total technological market segments in 2015 showed a rise in value. IT services and packaged software categories marked an increase compared to 2014.
In the hardware segment the highest jump was marked by delivery of smartphones, servers and printing devices, while the value of delivered tablets fell, due to a high level of market saturation, personal computers, data storage devices and network equipment.
IT services were the largest individual category with a 31% share, personal computers took up 18% while smartphones took 17% in the total value of domestic IT market last year.
Combis kept the leading position in the domestic IT services market, as well as Microsoft in the packaged software, while Lenovo and HP were the first in the computers and printing devices markets in 2015.
