LED bulbs continue to be the best selling item in the huge Ikea department store in Rugvica near the City of Zagreb.
As Marta Duic/Poslovni Dnevnik writes on the 21st of August, 2019, the incredibly popular Ikea department store located in Rugvica near the Croatian capital of Zagreb marked its fifth anniversary of business operations in Croatia on Wednesday.
During this five year period, the department store in Rugvica, just east of Zagreb, was visited by more than 8.5 million customers, their website had 28 million visitors, almost 139,000 children played in their playroom, and almost 105,000 people participated in various workshops organised by Ikea.
Among the best-selling products in the Republic of Croatia are LED bulbs, with as many as 1,331,916 various types having been sold, saving Croatia’s residents about 800 million kWh, or almost 350 million kuna in total.
More than 292,000 members are involved in the Ikea Family loyalty program. In the first year of business operations in Croatia, the Croatian subsidiary of the globally present Swedish chain was selected as the best employer among large companies by an independent survey of the equally popular Moj Posao (My Job) portal, while in 2016 and 2017, it remained among the top three in the whole country.
Since Ikea’s popularity skyrocketed and its delivery centres have opened in Rijeka, Split and Osijek, since February this year, a fourth centre has been operating all the way down in the extreme south of Dalmatia, more precisely in Dubrovnik.
The enormous company, according to their anniversary announcement, cares greatly for gender equality, and more than half of Ikea Croatia’s executives are women, and in partnership with company partners, they have formed an alliance for gender equality.
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