At the beginning of 2019, the Croatian company Include signed a two-year distribution agreement with one of the largest global providers of telecommunications services – Deutsche Telekom.
As Poslovni Dnevnik writes on the 4th of April, 2019, 42 global markets, six continents, 260 cities across the world, more than 1000 smart benches installed, cooperation with major global corporations, the European Parliament, Deloitte, Forbes… all in just four years – this is just part of the successful results the Croatian company Include from Solin has achieved since May 2015, when the first smart bench was introduced, until the beginning of 2019.
In the first quarter, Solin’s Include didn’t manage to acheive any real or significant results, as most markets were still covered by snow, and the first installations usually only begin in spring, but in 2019, Include achieved significant export performance. The amount of ordered benches, when compared to the first quarter of 2018, just one year ago, increased by an impressive 109 percent to a staggering 2.3 million kuna, while total revenues increased by 115 percent.
At the beginning of this year, Include signed a two-year distribution agreement with one of the largest global providers of telecommunications services, Deutsche Telekom. The contract was signed for fifty global markets, and Include became one of the few Croatian companies with this type of somewhat prestigious contract.
In January this year, 44 Steora smart benches worth over 1.1 million kuna were sold and a new market opened its doors, Poland. The largest share of the bench sales relate to exports, and the Steora smart bench has found its way across Europe, having been delivered to Italy, France, the Netherlands, the United Kingdom, and Spain.
In February this year, Include continued its export activities – with new orders from neighbouring Montenegro, a new market opened (Chile, with two Steora Standard benches) and the month ended with deliveries of 27 smart bench to Greece, Ireland, Israel, Poland, Italy, and Hungary.
March 2019, as the ”test polygon” for spring, resulted in orders of a new product from Include’s sales portfolio – the Monna cyclo tables for Dublin. The new product was presented at the Smart City Expo World Congress in mid-November 2018 in Barcelona, Spain. In addition, two new distribution agreements were signed (Slovenia – 50 benches, France – 72 benches), five Steora benches for Chile and Bermuda were ordered, as were 38 benches for other European countries – the United Kingdom, France, and Montenegro.
It’s certainly important to highlight the continuation of Include’s global digital outdoor advertising project via the Steora Urban+ smart benches. After they started the project with the installation of fifteen Steora Urban+ benches in Bratislava (at the best locations in the city), at the end of 2018, the project increased its pace in March this year with the another fifteen new Steora Urban+ smart benches, this time in Dublin, Ireland.
Currently, two major cities in the European Union are using Include’s external digital advertising system through the Steora smart bench, it is an advanced DOOH system developed within the company itself. The system works using Facebook-like technology, enabling you to choose multiple advertising screens at the same time, set marketing campaign goals, and track advertising results in real-time.
Croatia’s Include expects significant business results in the upcoming two quarters, and in addition to that, the realisation of a new investment round is being prepared, followed by the expansion of production capacities and the recruitment of new employees.
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