Studenac Expands to Slunj, Takes Over Kordun Retail Chain

Lauren Simmonds

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As Poslovni Dnevnik writes, Studenac is one of the leading retail chains in the Republic of Croatia, it’s also the chain with the largest chain of stores. It has now taken over the Slunj-based Kordun retail chain which operates in 9 retail stores across Karlovac County and employs 52 employees.

This new takeover of the Kordun retail chain by Studenac is a continuation of the continuous growth that the company has achieved over more recent years, and after the acquisition of the Dubrovnik chain Pemo d.o.o., Studenac has strengthened its position as the chain with the largest number of stores. In addition to that, Studenac is now present for the first time in Karlovac County in Slunj, Rakovica, Cetingrad and Dreznik Grad.

“Joining the Kordun retail chain to the Studenac network is of strategic importance for the company because, among other things, it brings us into a new geographical area. It also confirms our thesis that small formats of stores like ours have great potential and several advantages, and we successfully use them to fit into different local communities and provide customers with a pleasant and complete shopping experience. This is exactly what we’re going to provide to our new customers, with the gradual improvement of all business aspects,” said Michal Senczuk, President of the Management Board of Studenac.

The takeover of the Kordun retail chain implies their reorganisation into Studenac stores, the enrichment of the assortment on offer and the introduction of many other benefits for local customers. Speaking of benefits, in addition to regular weekly promotions, customers in Studenac can additionally expect welcome discounts, special promotions, as well as activities at points of sale such as a fun wheel of fortune in the first weeks of the store’s opening.

On top of all of that, customers can also download ”Moj Studenac/My Studeanc”, a brand new loyalty programme in the form of a modern mobile application (app) that brings them value and extra savings for their loyalty. The free app, available for both Android and iOS devices, provides customers with a unique experience of everyday shopping in Studenac, with special benefits that will be designed according to their individual shopping habits.

Studenac, with almost 750 stores and more than 4,000 employees across the country, is continuing its business growth strategy and introducing brand new and improved existing activities in order to better position Studenac as the best choice in every neighbourhood in which it is present and as one that meets the needs of its customers.

For more, check out our business section.


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