As Poslovni Dnevnik writes, Tourism Minister Nikolina Brnjac recently spoke about the strategy of Croatian tourism, the current summer season and numbers for HRT. The share of hotels in accommodation in Croatia is still unsatisfactory, despite the fact that the most recent Croatian tourism strategy was to increase the share of hotels in total accommodation to 18% by the year 2020, but today the country still only has a share of only 13%, and the construction of apartments is continuing to heat up. How might we change that trend?
“Public invitations/calls have been completed, they will be announced soon, and investments in hotel accommodation are beginning. This will either take place through small family hotels, or through larger systems, we’re looking at the green and digital transition. As such, by raising the quality and creating added value, we can change things, and this is how year-round tourism develops,” said Minister Nikolina Brnjac for HRT.
What about the categorisation of family/private accommodation?
“This is also in our strategy, we have to distinguish between renting from the host and rentierism and this must be distinguished by economic policy. We’ll make a new modernisation and categorisation of private accommodation with the aim of raising the quality itself,” she explained. Brnjac added that the management of various Croatian destinations will show which ones are sustainable and in what way they’re managing that, and many towns and cities are suffocating due to the large number of guests, which isn’t something that can continue for much longer.
“We will need to draw a line, it’s a tool that we will give to tourist boards, which will enable local and regional self-government units to decide what kind of tourism they want for their own respective towns and cities. It’s very important for the country that we work to properly develop year-round tourism. Tourism in the continental part of the country away from the coastline should be further developed, for example through the health resort segment. Topusko is a good example of that,” concluded Minister Nikolina Brnjac.
For more, make sure to check out our dedicated business section.
