DM is the Most Desirable Employer in Croatia for 13th Year in a Row

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The survey was conducted for the eighteenth year in a row, and this time during the end of 2021 and the beginning of 2022 it was conducted on a sample of more than 24 thousand respondents, reports It is based exclusively on the respondents’ perception of the companies themselves, and its goal was to find out which employers in the Croatian labor market are the most attractive to the general public and why.

Respondents were asked to name the employer of the “first”, “second” and “third” choice, with the “first” getting three, the “second” two, and the “third” one point, based on which the overall ranking was calculated.

Thus, dm – drogerie markt won 19.08 percent of the points, Lidl Hrvatska 5.57 percent of the points, and Rimac Group 4.44 percent of the points.

“The domestic company (finally) entered the top three most desirable employers in Croatia”, commented the MojPosao portal on Rimac Group’s new position in the ranking.

The most important: job security

Unlike in previous years, when harmonious workplace relationships were the most important factor in evaluating the degree of attractiveness of a particular employer, in the last two years the most “crucial” votes, 43 percent, have been job security. Harmonious relations in the workplace are the decisive reason for attractiveness for 40 percent of respondents, while in third place, with 37 percent of the vote, is the social responsibility of the employer.

The amount of salary and other material benefits are a crucial factor in the attractiveness of 35 percent of respondents, which is slightly more than last year, the survey showed.

For respondents for whom dm-drogerie markt is the employer of the first choice, job security is crucial, but the level of salary, harmonious relations in the workplace, and the social responsibility of the employer are equally important. Lidl is a desirable employer primarily because of job security, and Rimac mostly because of harmonious relations in the workplace.

dm-drogerie-markt is the first choice employer for respondents from all regions

Dm-drogerie markt is most attractive to both men and women, but more to women than men. It is the same company and the most desirable employer for all respondents, regardless of their level of education, but it has the highest scores among those with secondary education.

Regardless of employment status, dm-drogerie markt is the employer of choice for all groups of respondents, although it is somewhat less attractive to respondents who are still in school.

Also, dm-drogerie-markt is the first choice employer for respondents from all Croatian regions.

Among other things, the survey showed that almost half of employed respondents often think about changing employers, a third think about it sometimes, and a fifth do not think about it at all.

For more, check out our business section.


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