Njuskalo Introduces Measures for Small and Medium-Sized Enterprises

Lauren Simmonds

As Poslovni Dnevnik writes on the 3rd of April, 2020, by introducing measures and reducing the prices of its products and services by 50 to 70 percent, the popular Croatian online platform Njuskalo is contributing to maintaining the Croatian economy and preserving the jobs of small and medium-sized enterprises, as well as family farms.

The leading Croatian marketplace platform, Njuskalo, has been the most reliable partner for SMEs for twelve long years now, introducing new trends, leading digital transformation and enhancing business across a wide range of niches through its commitment to digital business.

Recent events have hit the global economy like a tonne of bricks, and coronavirus currently shows little to no sign of letting up. The majority of businesses in Croatia are still currently operating, but in severely constrained conditions with restricted movement that aim to maximise and protect the health of each individual – both employees and contracting authorities.

The Njuskalo platform, as a significant source of sales for various products and services, is used by more than six thousand SMEs and family farms in its operations.

”The measures we’ve put in place represent a waiver of almost one million euros in revenue, which is a major challenge to our business. However, we believe that at this moment in time, every organisation and every individual in our society must give their maximum to mitigate the effects on the economy as much as possible, and to preserve jobs, especially in small and medium-sized enterprises which are the backbone of the Croatian economy,” said Goran Rubcic, CEO of Njuskalo and deputy head of Styria Digital Marketplace.

These new and entirely unprecedented economic circumstances put the need for even faster digital transformation in all economic sectors at the very forefront. In doing so, Njuskalo provides its clients with maximum support and advice on how to adapt their business in the shortest possible time.

A virtual tour of properties through WhatsApp, Viber or FaceTime applications has been introduced, as well as the creation and of floor plans, and video tutorials are also being prepared. The ability to search for products for which sellers have already secured the possibility of delivery and open channels for contracting partnerships with delivery services throughout Croatia has been facilitated, and existing web merchants have it available to them to automate their listing on the Njuskalo platform by facilitating item searches by buyer, and concluding the purchase in a fully digital environment.

Croatian-made products, in the current economic environment, must become the first choice of purchase. Family farms are provided with space and a wide availability of their products and special prominence on Njuskalo, and sales begin with a simple OPG registration process and without any financial investment whatsoever.

For landlords wanting to rent out their private accommodation, new possibilities are being intensively prepared to facilitate business operations in the forthcoming period, such as an availability calendar, online confirmation and a payment system for booking accommodation, and automatic guest registration on Croatia’s praised e-Visitor system, among other things. Njuskalo will also change its service payment model from “ad placement” to a “success fee”, which allows renters to pay for the services Njuskalo has provided them with only after an agreement on accommodation has been realised and billed.

All 150 of Njuskalo’s employees, including affiliates of Trikoder Ltd., have been working from the safety of their own homes for twenty days now, maintaining high standards of support and advice, and are available for all inquiries.

Make sure to follow our dedicated section for rolling information and updates on coronavirus in Croatia.


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