ZAGREB, November 23, 2018 – As many as 13% of internet buyers in Croatia have experienced online shopping fraud, and the most frequent form of fraud is the non-delivery of paid goods or the delivery of goods of poorer quality than advertised, according to the findings of a survey conducted by the Croatian Banking Association (HUB).
The survey, conducted among slightly over a thousand respondents among the general public in Croatia, shows that less than a half buy goods from online shops and 49% of those customers find the security of transactions most important, while 29% of those customers attach the greatest importance to being provided with the goods that accurately reflect the characteristics which were specified in the offer.
When it comes to online shopping fraud, 13% of those polled say that they have been victims, 46% of them say they have not been given the goods they have paid for, and in 41% of cases the goods did not have the quality they were supposed to have according to their advertisements.
Among online buyers, as many as 36% purchase goods only from verified online shops such as Amazon, eBay, AliBaba and Google Shopping Search.
A mere 14% opt for buying from Croatian online shops.
Respondents were asked about online shopping fraud via social networks, and 49% of those polled say that they use only trusted websites.
HUB director Zdenko Adrović was quoted as saying that one of the priorities is to raise the awareness of citizens about possible risks in online shopping. It is necessary to continuously educate and inform citizens about models of protection against potential online shopping fraud, he added.
Banks invest considerable funds in state-of-the-art protection against fraud, he said.
For more on online shopping in Croatia and problems some of the customers encounter, click here.