December 2, 2018 — While high-profile conferences about tourism investment hightail out of Croatia, Plava Laguna (Blue Lagoon) plans to invest another HRK 300 million in 2019, according to hrturizam.hr.
The Poreč-based company announced next year’s investments will focus on a new administrative building, rejuvenating camps and improving workers’ quarters, as well as other expenditures.
The announcement flies in the face of complaints of a lackluster investment climate; one so bad it reportedly led the Adria Hotel Forum, a hotel investment conference, to flee from Zagreb to Belgrade next year.
Plava Laguna’s spending is part of a larger re-branding scheme which aims to put its various locations and offerings across Istria under one large umbrella.
Plava Laguna will build 150 new two-bed accommodations for their workers, following a summer in which it increased employees’ wages. It will also buy 60 mobile homes, to be distributed across its various locations.
The company’s investment in its camp “Stella Maris” will increase its capacity and offerings, adding a pool complex and mobile homes.
The company spent about HRK 487 million in 2018, culminating in a new hotel called “Park Resort” in Poreč. The EUR 35 million-project included a complete tear-down of an existing resort, Laguna Park. It was one of the company’s largest investments to date.
In Umag, the company dismantled its old bungalows and replaced them 54 new accommodations.
Istria continues to draw strong, long-term tourism investments. It has seen accommodation capacity grow across several sectors of the industry, including camping and hotels.
Read more about investment in Croatia on our dedicated page.
