Prilika Group: Lika Agency Hunting For Opportunities Abroad

Lauren Simmonds

Copyright Romulic and Stojcic
Lika, Croatia
Lika, Croatia

After five years of operation of this agency, the rebranding of the only communication agency from the Croatian region of Lika was presented, which now appears on the market as the Prilika Group.

As Poslovni Dnevnik/Marta Duic writes on the 20th of November, 2020, over the years, this Lika-based communication agency has cooperated with numerous clients from across Lika and enabled topics and information from this part of Croatia to get the media space it deserves. The main team consists of six people with four more who are occasionally engaged due to the specific knowledge they possess, and after the restructuring, the Prilika Group organised themselves by departments – media, agency and sales.

“This has been a turbulent year since day one, and we expect it to continue being that way until the last day, too. As a company, we didn’t use state funds because we had stocks that allowed us to carry on for those three months, but unfortunately we’re now with a smaller number of associates than we were back before the coronavirus crisis. Back in March, everything seemed ideal, we had planned growth in traffic, which was then an increase in traffic of some 25 percent when compared to last year.

Not only did we lose that part of the increase, but also our long-term clients who, affected by the crisis, no longer had the funds to continue with any further engagement. Still, in April and May, we adjusted quickly and started working with a few new clients to make up for those losses.

During the summer months, we decided to go forward with the first restructuring of our company. We’ve carried out a recapitalisation and we’re no longer a j.d.o.o. which used to be a burden to us in doing business. The restructuring took two months, which is relatively little time, but it was enough for us to put three brands in one place. We did all this because of our plans, we want to enter the international market and now we’re ready, regardless of the coronavirus pandemic,” explained Ante Fumic, the owner of the Prilika Group.

Today, the Prilika Group has a brand new website and the agency department includes more than 30 services in one place. Investing in rebranding ended up being cheaper than planned because most of the work was done in-house.

In five years of doing business, Fumic points out the joint advertising for the Croatian National Tourist Board as one of their key jobs.

”From the very development of the media plans, the design of strategies and plans for clients, to the implementation and reports. Through the CNTB, we told our clients many great touristic stories that have been put out here in Croatia and abroad. At any time, we administer a dozen different social media channels, which are taken care of by a team composed of community managers, graphic designers and photographers, we participate in EU funds projects, and numerous clients who have hired us for our PR services, graphic design or classic marketing services are also part of our story.

In addition, I’d like to single out the growth of our portal Lika Club, which has become a serious regional medium which signed a partnership with RTL, and the development of the tourist magazine The Plitvice Times, which we have been publishing for three years now,” added Fumic.

The Prilika Group continued to work on local projects and with local clients this year as well, and they are especially proud of their new collaborations with Gospic.

“Given the image of Gospic across Croatia, which is often associated with negative concepts, as well as the conditional underdevelopment of Lika, Gospic announced a tender to work on communication, in terms of putting out positive information that happens there but doing so sufficiently enough to be observed at the national level. Over the past six months since we started working on that we’ve had some great results,” noted the director of the Prilika Group.

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