British Ambassador to Croatia Andrew Dalgleish among the speakers at the Experience Economy conference, reports The National on April 8, 2017. Lessons from Scotland?
An interesting article in Scottish media The National about the Experience Economy conference, attended by key players from the Croatian tourism sector, and with Britain’s dynamic Ambassador to Croatia among the speakers.
Scotland has enjoyed considerable success and acclaim with its tourism branding. Similar in size and with Brexit looming, is Croatia a partner or rival?
“WHEN Andrew Dalgleish, the British Ambassador to Croatia, needed an inspiring speaker to tell an audience of politicians and business people about the endless possibilities of the “Experience Economy” he of course sent for a Scot.
Alexander McCuaig, originally from near Helensburgh on the Clyde, addressed an audience of more than 430 eager participants all ready to learn from the award-winning designer, founder of the successful MET Studio in London.
McCuaig has specialised in the “Experience Economy”, the fastest growing sector in tourism, and he did not let them down.”