ZAGREB, January 22, 2020 – Croatia is a popular travel destination in Spain, and tourist trade might rise with the opening of the Croatian National Tourism Board (HTZ) office in Madrid this year and with the introduction of new air routes, Croatian Minister of Tourism Gari Cappelli said on Tuesday.
During his official visit to Spain, Cappelli met his Spanish counterpart Maria Reyes Maroto Illera. The meeting at the Ministry of Industry, Trade and Tourism in Madrid was also attended by Croatia’s Ambassador to Spain, Nives Malenica, the Croatian Ministry of Tourism said in a statement.
On that occasion, Capelli presented Croatia’s European Commission Presidency priorities in the tourism sector, including advocating policies for responsible and sustainable development with emphasis on encouraging diversification of tourism supply and development of areas with underdeveloped tourism.
He emphasised the importance of using information and communication technologies, the digitisation of the tourism system, and of establishing a common EU regulation for digital platforms providing tourist services.
In addition, he presented Croatia’s initiative for establishing an EU tourism brand for the joint promotion of member states on distant markets, inviting Spain to join the initiative and support a more favourable positioning of tourism within EU policies and institutions. Cappelli emphasised the importance of cooperation in absorbing EU funds for developing small and medium-sized tourism enterprises.
It was also pointed out that Croatia is a popular tourist destination in Spain, as confirmed by figures: in 2019, compared with 2018, there was an 8.4% increase in the number of tourists from Spain and a 10.4% increase in overnight stays made by Spanish tourists.
“I believe that the tourist exchange will grow further with this year’s reopening of the Croatian National Tourism Board office in Madrid. The office will be located within the Croatian Embassy, in order to cut costs. A very important factor in establishing an even stronger connection between the two countries is the direct flight connection, which is improving from year to year, and at this moment, during the winter timetable, there are three airlines flying three air routes between Croatia and Spain,” said Cappelli, who expects a regular daily flight service between Zagreb and Madrid to be established in the future.
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