As Poslovni Dnevnik/Lucija Spiljak writes, the Vodnjan giant Infobip has announced a new, third acquisition in just seven months. This time it is the Irish IT company Anam Technologies, the world’s leading provider of SMS firewall services. Infobip and Anam will now jointly provide technical solutions for more than 700 mobile operators globally, covering 64 percent of the world’s mobile devices.
The value of this acquisition remains unknown, and payment was made by a combination of cash and Infobip shares.
As they have pointed out from the Vodnjan giant Infobip, the acquisition unites the strengths of both companies in the segment of security in message traffic and monetisation with an even more complete portfolio of solutions from which both mobile operators and end users will benefit. Anam’s team is now to join Infobip’s department in charge of strategic partnerships with mobile operators.
Their business customers will thus have at their disposal a better and more comprehensive offer, which includes continuous 24/7 professional support, more detailed analysis and more accurate reporting, with an even greater number of direct connections to mobile operators from around the world.
“With the acquisition of Anam, we’ve strengthened our leading position in providing a high level of security and protection of messages to mobile operators and helped them increase value within their own sector, but also improve relationships with end users. I’m looking forward to our mutual future successes,” said the executive director of Infobip, Silvio Kutic.
Infobip’s communication platform processes more than 14 billion user interactions per month through a number of communication channels, in more than 190 countries around the world.
Business users of both companies will have at their disposal a rich offer of services, a connected solution for a superior end-user experience and a better solution for monetising A2P (Application-to-Person) traffic. Together, both companies will now provide the most complete supply chain globally in the A2P SMS segment.
This sense of excitement is also shared by Anam itself, whose CEO Darragh Kelly pointed out that this acquisition is a confirmation of the importance of mobile messaging in a growing digital environment.
“The security and integrity of mobile networks are key parts of the messaging ecosystem. In order for the industry to continue to grow, it’s necessary, on the one hand, for the messaging channel to be successfully protected from spam and fraud, and, on the other hand, for the position of mobile operators, businesses and end users to be protected. We believe that we’re achieving this by joining the Infobip family, which brings together the two best messaging companies in the segment of A2P communication security. Our joint product portfolio provides a rare and exceptional offer to mobile operators. By joining Infobip, we intend to continue our growth and provide added value to our users,” said Darragh Kelly, CEO of Anama.
Both companies are consistently at the top of the global ROCCO report in the A2P SMS Firewall segment and are winners of the Juniper Future Digital Awards. The company also points out that Infobip and Anam share the same values and culture based on team spirit and innovation with a strong focus on the experience of both employees and users.
To briefly recall, the Vodnjan giant Infobip took over the leading regional technology conference Shift less than one month ago, and in 2020 they concluded a sales contract with IT company Amdocs to take over the American company Open Market, a leading B2B provider of mobile messaging solutions.
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