Chinese Investing in Zagorje, Chinese Medicine in Krapinske Toplice?

Lauren Simmonds

When one thinks of foreign investment in Croatia, they likely think of the glorious Dalmatian coast and the endless opportunities that can (or rather, should, in a perfect world) present themselves to would-be investors from abroad, not Zagorje.

While this continental region of Croatia is without a doubt beautiful, it doesn’t command anywhere near the amount of promotion and attention that the Croatian coast does, again, with a particular emphasis placed on Dalmatia. Investing in Croatia is no easy feat, the Croatian Government have seemed to do everything in their power to make the experience as dangerous and as difficult as possible for foreign investors, and many end up put off and penniless after paying for the ”pleasure” of such an awful experience.

Of course, there are an increasing amount of exceptions as time moves forward, but the norm continues to be that Croatia is bypassed by many smart investors looking for a place to put their hard-earned cash to work.

One quite successful group of investors in Croatia are the tireless Chinese, who apparently have a very keen eye indeed when it comes to spotting opportunities. It isn’t the sparkling Adriatic coast they have their eye on this time, though, but gorgeous Zagorje.

As Poslovni Dnevnik/Darko Bicak writes on the 25th of September, 2019, well known Chinese investor Jiang Yu, who purchased the controversial former political school in Josip Broz Tito’s hometown of Kumrovec, a village in Krapina-Zagorje County, for 14 million kuna back in the spring of this year, is also interested in no less than Zagorje’s Krapinske Toplice.

Namely, yesterday, Yu held a meeting with Krapina-Zagorje County prefect, Željko Kolar, Kumrovec’s municipal mayor, Robert Šplajt, and the president of the municipal county of Krapinske Toplice, Zvonko Očiem, where she announced that she plans to renovate a hotel in Krapinske Toplice and build an old people’s home, a new hotel, and tourist villas.

She also announced the construction of a centre for traditional Chinese medicine in Zagorje, more specifically in Krapinske Toplice.

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