Zagreb BiteMe Nutrition Gets Significant Investment from Feelsgood

Lauren Simmonds

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As Poslovni Dnevnik writes, Feelsgood, the very first Croatian venture capital fund to invest with social impact, has signed an investment agreement with the Zagreb BiteMe Nutrition startup, which specialises in the production of raw energy bioplates and biscuits/cookies made from exclusively organically grown ingredients which are all gluten-free and without any additives or sugars.

It is an investment worth a massive 300,000 euros or over 2.25 million kuna that will help the Zagreb BiteMe Nutrition startup to make their 100 percent natural products available to athletes, recreationists and people who like to nurture a healthy lifestyle across even more outlets and markets.

A positive impact on society is one of the basic criteria that Feelsgood is guided by when choosing a company in which to invest. The co-founders and employees of BiteMe Nutrition have developed a category of healthy snack products which boast some truly outstanding nutritional properties and ingredients, and in less than two years, they have made inroads with them here on the Croatian market and on as many as seven international markets.

The Zagreb BiteMe Nutrition startup’s array of healthy products encourage healthier consumer nutrition and are the work of certified producers of organic products who care for nature conservation. It is an entirely Croatian startup, a member of the Zagreb Innovation Centre (ZICER), and consists of former professional athletes, recreationists and experienced food technologists and entrepreneurs.

“We understood this significant investment as a recognition of the results we’ve achieved so far, but also as an incentive to continue to build a story that wants to encourage changes in the eating habits of active people – and globally. We believe that a dynamic lifestyle requires a quality diet every day, even when we aren’t able to have a complete meal because we might be at work, training or travelling. This is where our BiteMe products find their perfect purpose. However, raising awareness of the importance of high quality standards in the human diet and natural gluten-free foods is only part of our purpose, a broader understanding of the connection with the environment also plays an important role,” said Edo Mujkic, co-founder and CEO of the Zagreb BiteMe Nutrition startup.

The main mission of the Croatian Feelsgood Fund is to invest in young and promising companies across Croatia and in neighbouring Slovenia whose business brings positive change in society by meeting at least one global goal of the UN for sustainable development. The fund has been fully developed right here Croatia, and all investment capital of approximately 30 million euros is located within the borders of this country.

The Slovenian family company Medex was the first investor in the Zagreb BiteMe Nutrition startup, which contributed to the strong presence of its products under the BiteMe brand (Raw Bar and Lava Cookies) in that neighbouring market. In addition to the neighbouring nations of Croatia and Slovenia, they can currently be found on shelves in other European countries, including the United Kingdom, Germany, Poland, Greece and Estonia. When looking much further afield, they’re also present in Hong Kong.

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